Content Gap Analysis Workflow
This visualization displays the blog structure of a new website. The red node at the center represents the blog homepage, which links out to various category pages.
What This Shows You
- One category is heavily populated with posts, creating a distinct cluster
- The other categories have minimal content (just an article or two each)
- Within the well-developed category, you can see emerging subcategories that are just getting started
Strategic Insights
This visualization immediately reveals three potential content strategies:
- Balance your content by developing the underpopulated categories
- Go deeper into the subcategories of your already successful category
- Continue expanding your dominant category to establish stronger authority
The power of this tool is that stakeholders can visually understand your strategic recommendations. Rather than abstract explanations, they can "see" the content gaps and comprehend why your proposed strategy makes sense, saving a lot of time explaining while building trust in your proposed strategy.
As your site evolves with new content, the linkmap updates to show the changing relationships, new strengths and new internal link opportunities.
You can toggle between various SEO metrics (impressions, clicks, traffic, conversions) to see how different sections perform against each other - adding entire additional dimensions of data into a single visual element.
This allows you to make data-driven adjustments to your content strategy based on actual performance metrics across your entire site structure.
It should be easy to incorporate this into your current SEO workflow for content gap analysis and flexible enough to combine the best or replace parts of your current workflow, and this is only 1 of the many use cases for SEOLinkMap.