SEO Workflows using LinkMaps
A LinkMap has a small set of parts that every workflow builds on. Read these once, then jump to the links to specific workflows at the bottom of this page.
The map sits beside a traditional SEO report, so the picture and the numbers travel together.
Nodes And Edges
The map draws your site from two elements. Nodes are the square boxes, one per page. Edges are the lines between them, one per internal link.
Visual Interpretation
Color Coding
Colors run low to high on your own site only, blue through to red on the standard scale or dark to bright on the accessible one. Reading the visualization covers the legend and the rest of the controls.
Navigation
Click a node for its details. Hover it to light up its connections: outbound links draw wider and take the hovered page's color, inbound links draw thinner and keep the color of wherever they came from.
Spatial Relationships
Where a node sits is information. Pages near each other are topically related, the homepage is the center and depth radiates outward from it, and child pages form arcs or rings around their parent. Pages on the same ring or arc are siblings sharing one parent.
How The Layout Is Built
The layout is computed during the crawl from page content relevance, the existing link structure and dozens of other page metrics, so it is specific to your site rather than a generic tree. Add content and links, recrawl, and the map redraws with the topical groupings intact.
Reading The Map
The workflow pages below each take one question and show how to read the answer off the map, turning page relationships into patterns you can see rather than rows you would have to add up.
SEO Workflows
Identify underdeveloped topic areas and create strategic content plans
Internal Link Optimization Workflow
Discover and implement high-value linking opportunities between related content
Site Architecture Reorganization Workflow
Align your site structure with natural content relationships
SEO Performance Correlation Workflow
Connect visualization clusters with analytics to prioritize optimization efforts
What Does the Math Say
About Your Site?
Finding out is free and takes minutes.