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Site Architecture Reorganization Workflow

Understanding SEOLinkMap

SEOLinkMap analyzes your website's structure by examining both hierarchical relationships (how many clicks from the homepage to reach a page) and topical relationships (content similarity between pages).

website architecture

While traditional site mapping focuses primarily on actual links, SEOLinkMap provides deeper insights by considering multiple factors that influence site architecture.

Identifying Key Architecture Issues

Cannibalization and Miscategorization

SEOLinkMap excels at revealing when pages are topically related but structurally disconnected within your site. This powerful insight highlights content crossover - material intended for one section that actually has strong relevance to another cluster of pages.

When using the visualization tool, watch for these key indicators:

  • "Ghost" nodes appearing in the arc around a parent node, when hovering the parent node
  • A sibling node turning all other siblings into ghost nodes when hovered

These visual cues signal pages with high relevance to each other but lacking proper internal linking. Addressing these issues might involve:

  • Relocating the page to a more appropriate URL
  • Adding strategic internal links from relevant sections
  • Rewriting content to better align with its current section or prevent cannibalization

Page Depth Analysis

The visualization presents your site hierarchically - the further from the center homepage, the deeper the page is within your site structure. Pages at the outer edge typically have the highest crawl depth.

To optimize site architecture:

  1. Click on nodes around the outer edge to check their depth
  2. Compare against your standard depth limits (could be 4-6 pages deep depending on the specific site)
  3. Reduce excessive depth by adding links from pages closer to the homepage

Workflow Integration

SEOLinkMap seamlessly integrates with your existing content strategy workflows. Whether you're conducting content gap analysis or performing a site-wide architecture review, the tool provides flexible visualization options that complement or enhance your current SEO workflow.

By revealing both hierarchical and topical relationships that might otherwise remain hidden, SEOLinkMap transforms abstract architecture concepts into clear visual patterns that both SEO professionals and clients can understand.