Optimization

This is the argument section. Every page here takes a position on how ranking actually works, and most of them disagree with something the industry repeats without ever measuring it.

The through line is measurement. Correlation Is Not Causation is the shape of the reasoning, and Why Computational Analysis Beats AI Guessing is why we will not hand your strategy to a language model trained on the same myths. The rest applies it: keyword research, outranking competitors, and the three stances a site can take toward its own optimization, whether that is authority, structure, or relevance.

The Position These Pages Take

Advice that applies to every search result is advice nobody measured on yours. A result page for "dental scheduling software" and one for "seo report builder" reward different things, and the only way to know which is to measure the pages currently winning that one query.

So these pages avoid universal rules. Where you see a number here, it came from a set of pages that were measured, and the page says which set.

Choosing a Stance

Three of these pages are alternatives rather than a sequence, and picking one is the point. Authority concentrates internal links on the pages you most want to rank. Structural reorganizes how the site is wired. Relevance works on the topic groups your content already forms.

Balanced Strategy is for when the map does not obviously call for one of the three, and SEO Strategy is the long-form version of the whole argument.

For People Who Automate

If you drive SEO from a terminal or a chat window, How to Do SEO with Claude Code and MCP Server Implementation are the two to read. Your Website as an MCP argues the other direction: that your own site should answer questions from an AI assistant the way an API does.

If you want the steps rather than the argument, the documentation is next door. This section is for deciding what to do before you go do it.