Competitor Research for
SERP Analysis

See Where Your Page Stands
vs the Top 100 in the SERP

Pick a keyword. We measure the top 100 pages that rank for it and measure yours the same way, then tell you which differences matter and which ones do not.

Runs on today's search results, so it stays right after Google changes things.

Your Page vs The Top 100

One chart per thing we measure. Each dot is one of the ranking pages, the line shows the pattern, and the bar shows where your page sits against them.

Scatter of one measured factor against ranking position, with a trend line

Dozens of things get this treatment: page speed, word count, headings, links, images and more. Each one shows the range the winners land in and where you land.

What to Fix, What to Skip

Every factor lands in one of four buckets, so the first thing you see is a short list of what to do and a longer list of what to leave alone. Behind that sits the full report: what to do first, every competing page, every keyword, your pages against theirs, who links to them, technical checks, what else shows up on the results page, and a written action plan.

Measured factors sorted into critical, opportunity, avoid and gamble
CRITICAL - Every top page has this. Match it or you will not rank.
OPPORTUNITY - A strong pattern among the winners. Fixing it should move you up.
AVOID - Does not matter for this keyword. Do not spend hours here.
GAMBLE - Might help. Test it last, if you have time.

How It Works

Four steps from a keyword to a list of things to do

1. Pick a keyword

We pull the top 100 for it right now, not from an old copy of the results.

2. We measure every page

Each of the 100 ranking pages gets read and measured the same way. So does the page on your site you want to rank.

3. Each factor gets a bucket

Whether the winners share it, how sure we are that it matters, and how closely they agree on it decide which bucket it lands in.

4. You get a plain list

Fix this, skip that, test this if there is time. Every line shows the numbers behind it, so you can show a client exactly why it made the list.

Know What to Fix First

Pick a keyword and see where your page stands.