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SEO

Search Engine Optimization (SEO) is the practice of improving website visibility in search results through strategic optimization of content, technical infrastructure, and user engagement signals. The foundation rests on the ABC framework: Anchors for link authority, Body Content for topical relevance, and Clicks for user engagement metrics.

Building on this foundation, successful SEO requires proper Implementation of technical elements and ongoing Technical SEO maintenance for crawling and indexing. Specialized SEO strategies adapt these core principles for specific industries, markets, and search types like local or e-commerce optimization.

When visibility drops, Penalties and Recovery strategies restore search performance by addressing algorithmic or manual penalties. Continuous Ranking and SERP monitoring ensures sustained performance and identifies opportunities for improvement in competitive search landscapes.

Interactive SEOLinkMap

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How This SEO Knowledge Base Works

The pages in this section are structured as an interconnected knowledge graph, designed to be both comprehensive and easy to navigate:

  • Self-contained - Each page fully explains its concept, with links to background reading
  • Interconnected - Internal links show you how concepts relate and naturally connect
  • Layered depth - Start with broad overviews or dive straight into specific topics
  • Visual navigation - The linkmap above shows how the SEO structure fits together
  • Information-dense - No fluff or filler, just the information you need in as few words as possible

The goal is reference content that respects your time without sacrificing depth.

Recent Articles

Long Tail

Long tail keywords are longer, specific phrases that people search for when they know exactly what they want.

Algorithm Updates

Algorithm updates create wide ranking chaos where existing positions shuffle randomly across search results.

Ranking Factors

Ranking factors are signals search engines use to decide page positions in search results, though Google does not publish a clear list of what these are.

Ranking and SERP

Understanding search results helps you improve your website's visibility.

Meta Tags

Meta tags give information about web pages to browsers and search engines, with title tags still important for rankings while description tags have lost value

Schema Markup

Schema markup adds structured data to web pages that helps search engines understand content context and meaning beyond basic HTML.

Robots.txt

Robots.txt is an exclusion standard that suggests certain URLs should not be visited by search engine crawlers, though this file serves as guidance not law

Sitemap

Sitemaps give search engines a list of pages on your website, helping them find content more easily during crawling.

Link Velocity

Link velocity tracks how fast a website gains or loses backlinks over time and is used to find patterns that look natural or artificial

Popular Articles

Topical Relevance

Topical relevance measures how well your content matches and sits adjacent to a specific topic.

Semantic Keywords

Semantic keywords are related words that mean the same thing as your main keyword

CTR

CTR measures how often people click on your search result when they see it. You calculate it by dividing clicks by impressions.

Backlink Gap Analysis

Backlink gap analysis finds link opportunities by comparing your site's backlinks to those of your competitors.

Body Content

Body content encompasses the main text and media within web pages that communicates your message to users and search engines.

Pogosticking

Reducing pogosticking requires improving content relevance, page speed, and user experience to ensure visitors find what they're looking for on first click.

Anchors

Anchors serve as the foundation for how search engines discover, crawl, and understand the relationships between different pieces of content across the web.

Internal Links

Internal links connect pages within your website to help users and search engines navigate your content.

Clicks

Clicks represent user interactions with search results and website elements

Other Categories

Documentation Optimization Linkmaps Success-stories
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