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Density

Density refers to how often keywords and phrases appear throughout your content, typically measured as a percentage of total words. This metric has a small effect on SEO and can be modified by long or short text length. It commonly works well between 0 and 2% with around 4% as an upper limit. Beyond 4%, content often feels stuffed with repetitive words that hurt readability.

Nowadays, Semantic Keywords go further to point to page relevance than simple keyword density. Density does not promote rank directly, but does make it clear to humans if content is pleasant to read or not. There is no 1:1 connection between density and Ranking and SERP performance, making it more of a content quality signal.

Good density optimization focuses on natural keyword usage that supports Topical Relevance without hurting readability. Smart Content Strategy balances keyword density with Prominence and semantic variety. This ensures content feels natural while clearly communicating your main topics to both search engines and users.

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The pages in this section are structured as an interconnected knowledge graph, designed to be both comprehensive and easy to navigate:

  • Self-contained - Each page fully explains its concept, with links to background reading
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The goal is reference content that respects your time without sacrificing depth.

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Competition

Competition shows how hard it is to rank for keywords based on other sites already targeting those terms.

SERP Analysis

SERP Analysis means looking at Google search results for your keywords to see which sites rank first and why they win.

SERP Volatility

When volatility is high, you see websites jumping up and down in rankings more often than usual.

Long Tail

Long tail keywords are longer, specific phrases that people search for when they know exactly what they want.

Algorithm Updates

Algorithm updates create wide ranking chaos where existing positions shuffle randomly across search results.

Ranking Factors

Ranking factors are signals search engines use to decide page positions in search results, though Google does not publish a clear list of what these are.

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Topical Relevance

Topical relevance measures how well your content matches and sits adjacent to a specific topic.

Semantic Keywords

Semantic keywords are related words that mean the same thing as your main keyword

Backlink Gap Analysis

Backlink gap analysis finds link opportunities by comparing your site's backlinks to those of your competitors.

CTR

CTR measures how often people click on your search result when they see it. You calculate it by dividing clicks by impressions.

Pogosticking

Reducing pogosticking requires improving content relevance, page speed, and user experience to ensure visitors find what they're looking for on first click.

Body Content

Body content encompasses the main text and media within web pages that communicates your message to users and search engines.

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