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Site Speed

Site speed shows how fast your website loads and works for visitors. This Technical SEO factor affects rankings because slow pages frustrate users and hurt User Signals that impact search positions. Speed itself is not a direct ranking factor, but meeting user expectations for fast loading improves engagement signals without any magic pass/fail threshold.

Speed gets better by preloading fonts and other key page elements, using height and width attributes on images, and lazy loading elements below the fold. Modern image formats work with the picture tag to let browsers pick the best image for each screen size. Core Web Vitals tracks Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift to keep users happy instead of giving them time to complain while waiting. Heavy JavaScript usage can slow pages down and require JavaScript SEO work to fix the problems.

Performance Monitoring tools help track loading metrics and find what needs fixing. Redirect Management should use one hop to get users to the right page quickly. Mobile Optimization needs extra attention since mobile users leave sites that take more than three seconds to load.

Interactive SEOLinkMap

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How This SEO Knowledge Base Works

The pages in this section are structured as an interconnected knowledge graph, designed to be both comprehensive and easy to navigate:

  • Self-contained - Each page fully explains its concept, with links to background reading
  • Interconnected - Internal links show you how concepts relate and naturally connect
  • Layered depth - Start with broad overviews or dive straight into specific topics
  • Visual navigation - The linkmap above shows how the SEO structure fits together
  • Information-dense - No fluff or filler, just the information you need in as few words as possible

The goal is reference content that respects your time without sacrificing depth.

Recent Articles

JavaScript SEO

JavaScript SEO deals with making sure search bots can read and understand content that loads through JS code.

URL Structure

URL Structure is how you organize and format the web addresses for your pages.

Server Response Codes

Server Response Codes tell search bots what happened when they try to visit your web pages.

Crawlability

Crawlability is how well search bots can visit and read your website pages.

Faceted Navigation

Faceted navigation lets users filter products by multiple traits at once.

Ranking and SERP

Understanding search results helps you improve your website's visibility.

Popular Articles

Topical Relevance

Topical relevance measures how well your content matches and sits adjacent to a specific topic.

Backlink Gap Analysis

Backlink gap analysis finds link opportunities by comparing your site's backlinks to those of your competitors.

Semantic Keywords

Semantic keywords are related words that mean the same thing as your main keyword

CTR

CTR measures how often people click on your search result when they see it. You calculate it by dividing clicks by impressions.

Body Content

Body content encompasses the main text and media within web pages that communicates your message to users and search engines.

Pogosticking

Reducing pogosticking requires improving content relevance, page speed, and user experience to ensure visitors find what they're looking for on first click.

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