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Gap Analysis

Gap analysis finds opportunities by comparing your site to competitors across key SEO metrics. This Competitor Analysis approach shows where rivals have advantages, helping you build a clear plan to close those gaps through better content, links, and optimization.

The method examines three main areas where competitors often outperform other sites. Keyword Gap Analysis uncovers valuable search terms you're missing from your Keyword Research. Backlink Gap Analysis finds sites that link to competitors but not to you. Content Gaps reveal topics and pages your rivals cover that you haven't addressed yet in your Content Audits.

These comparisons work best when combined as part of your overall Content Strategy and competitive research. Begin with SERP Competitor Mapping to find who really competes for your target keywords, then gather their performance data using SEO Tools. Each identified weakness becomes an opportunity to improve-transform competitor advantages into your action items for Content Planning and sustainable growth.

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How This SEO Knowledge Base Works

The pages in this section are structured as an interconnected knowledge graph, designed to be both comprehensive and easy to navigate:

  • Self-contained - Each page fully explains its concept, with links to background reading
  • Interconnected - Internal links show you how concepts relate and naturally connect
  • Layered depth - Start with broad overviews or dive straight into specific topics
  • Visual navigation - The linkmap above shows how the SEO structure fits together
  • Information-dense - No fluff or filler, just the information you need in as few words as possible

The goal is reference content that respects your time without sacrificing depth.

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