Clicks
Clicks represent user interactions with search results and website elements that search engines track as behavioral signals. These interactions provide valuable data about content relevance, user satisfaction, and the effectiveness of search result presentations.
CTR measures the percentage of users who click on your search result after seeing it, while Bounce Rate tracks users who leave immediately after clicking. Dwell Time captures how long users stay on your page before returning to search results, and Pogosticking identifies when users quickly jump between multiple search results.
Search engines analyze click patterns to understand content quality and relevance through User Signals that influence rankings. SERP Features like featured snippets, knowledge panels, and image carousels compete for clicks and can significantly impact traditional organic click-through rates.