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Market Share Analysis

Market Share Analysis tracks how much search traffic you get compared to competitors in your niche. This Competitor Analysis method shows your visibility in the market and helps you understand if you're growing or losing ground to other sites.

You measure market share by tracking total search traffic from SEO Tools for your site and competitors, then calculate what percent of the total you capture. Use SERP Competitor Mapping to see who ranks for your target keywords, and check Visibility Metrics like how often you appear in top positions. Combine this with Keyword Gap Analysis to find terms competitors own that you could target.

Market share analysis reveals if your SEO efforts work better than competitor strategies. Growing your share means you're taking traffic from others, while shrinking share signals problems even if your traffic stays flat. Track share changes after major updates or campaigns to see real impact. This connects to Backlink Gap Analysis and Competitive Content Analysis that explain why competitors might have bigger shares.

Interactive SEOLinkMap

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How This SEO KnowledgeBase Works

The pages in this section are structured as an interconnected knowledge graph, designed to be both comprehensive and easy to navigate:

  • Self-contained - Each page fully explains its concept, with links to background reading
  • Interconnected - Internal links show you how concepts relate and naturally connect
  • Layered depth - Start with broad overviews or dive straight into specific topics
  • Visual navigation - The linkmap above shows how the SEO structure fits together
  • Information-dense - No fluff or filler, just the information you need in as few words as possible

The goal is reference content that respects your time without sacrificing depth.

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Author Authority

Author Authority shows you're a trusted expert in your field, but tends to have little effect on ranking at this time.

Entity Optimization

Entity Optimization helps search engines understand what your brand, business, or person is.

Review Management

Review Management handles customer feedback on platforms like Google, Yelp, and Trustpilot to protect and improve your online reputation.

Disavow Process

The disavow process tells search engines to ignore specific Backlinks pointing to your site.

Risk Assessment

Risk assessment finds problems before they hurt your rankings and spot issues that potentially trigger SEO penalties.

Manual Penalties

You know you have a Manual Penalty when Search Console sends a notification under the Manual Actions report.

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Topical Relevance

Topical relevance measures how well your content matches and sits adjacent to a specific topic.

Backlink Gap Analysis

Backlink gap analysis finds link opportunities by comparing your site's backlinks to those of your competitors.

Semantic Keywords

Semantic keywords are related words that mean the same thing as your main keyword

Body Content

Body content encompasses the main text and media within web pages that communicates your message to users and search engines.

Nofollow/Dofollow

Nofollow blocks Link Building value from moving through specific links, though a little may slip through.

Internal Links

Internal links connect pages within your website to help users and search engines navigate your content.

Other Categories

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