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Market Share Analysis

Market Share Analysis tracks how much search traffic you get compared to competitors in your niche. This Competitor Analysis method shows your visibility in the market and helps you understand if you're growing or losing ground to other sites.

You measure market share by tracking total search traffic from SEO Tools for your site and competitors, then calculate what percent of the total you capture. Use SERP Competitor Mapping to see who ranks for your target keywords, and check Visibility Metrics like how often you appear in top positions. Combine this with Keyword Gap Analysis to find terms competitors own that you could target.

Market share analysis reveals if your SEO efforts work better than competitor strategies. Growing your share means you're taking traffic from others, while shrinking share signals problems even if your traffic stays flat. Track share changes after major updates or campaigns to see real impact. This connects to Backlink Gap Analysis and Competitive Content Analysis that explain why competitors might have bigger shares.

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How This SEO Knowledge Base Works

The pages in this section are structured as an interconnected knowledge graph, designed to be both comprehensive and easy to navigate:

  • Self-contained - Each page fully explains its concept, with links to background reading
  • Interconnected - Internal links show you how concepts relate and naturally connect
  • Layered depth - Start with broad overviews or dive straight into specific topics
  • Visual navigation - The linkmap above shows how the SEO structure fits together
  • Information-dense - No fluff or filler, just the information you need in as few words as possible

The goal is reference content that respects your time without sacrificing depth.

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Topical Relevance

Topical relevance measures how well your content matches and sits adjacent to a specific topic.

Backlink Gap Analysis

Backlink gap analysis finds link opportunities by comparing your site's backlinks to those of your competitors.

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