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Business Profiles

Business Profiles are listings on platforms like Google Business Profile, Yelp, and Facebook that show your company info when people search for you. This Brand & Entity SEO tool helps Local SEO by putting your business on the map with contact details, hours, photos, and customer reviews.

You claim and verify your profiles on major platforms, then fill out every field with accurate NAP (name, address, phone) info that matches everywhere. Add photos, business hours, services, and links to your site. The info you put here feeds into Entity Optimization signals and can show up in Knowledge Panels when people search your brand name. Keep details the same across all profiles since consistency matters for search engines.

Active profiles boost Local Citations and help you rank in local search results and map packs. Respond to reviews through Review Management to show you care about customers. Update your profiles regularly with posts, photos, and current info to signal you're an active business, which supports Reputation Management by controlling what people see first.

Interactive SEOLinkMap

Drag to pan • Hover to highlight • Click to navigate • Mouse wheel to zoom

How This SEO Knowledge Base Works

The pages in this section are structured as an interconnected knowledge graph, designed to be both comprehensive and easy to navigate:

  • Self-contained - Each page fully explains its concept, with links to background reading
  • Interconnected - Internal links show you how concepts relate and naturally connect
  • Layered depth - Start with broad overviews or dive straight into specific topics
  • Visual navigation - The linkmap above shows how the SEO structure fits together
  • Information-dense - No fluff or filler, just the information you need in as few words as possible

The goal is reference content that respects your time without sacrificing depth.

Recent Articles

Featured Snippets

Featured Snippets show content at position zero above regular results in SERP features

Local SEO

Local SEO helps people find your business when they search nearby, showing up when they search 'near me' or include city names.

Brand & Entity SEO

Brand & Entity SEO helps search engines see your business as a real, trusted entity instead of just keywords.

Algorithmic Penalties

Algorithmic penalties happen when search engines reduce a site's rankings through systems that spot bad patterns.

Penalties and Recovery

Search engines can penalize websites that break their rules or use harmful tactics.

Specialized SEO

Specialized SEO focuses on specific business types and content formats.

Popular Articles

Topical Relevance

Topical relevance measures how well your content matches and sits adjacent to a specific topic.

Backlink Gap Analysis

Backlink gap analysis finds link opportunities by comparing your site's backlinks to those of your competitors.

Semantic Keywords

Semantic keywords are related words that mean the same thing as your main keyword

Nofollow/Dofollow

Nofollow blocks Link Building value from moving through specific links, though a little may slip through.

CTR

CTR measures how often people click on your search result when they see it. You calculate it by dividing clicks by impressions.

Body Content

Body content encompasses the main text and media within web pages that communicates your message to users and search engines.

Other Categories

Documentation Optimization Linkmaps Success-stories
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