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Nofollow/Dofollow

Dofollow is the natural default state of all web links that pass Link Equity between pages. Search engines follow these links to find content and share link juice through Internal Links and Backlinks.

Nofollow blocks Link Building value from moving through specific links, though a little may slip through. This exclusion tool works in Robots.txt files, Meta Tags, link attributes, and HTTP headers to control search engine crawling behavior.

Google recognizes three nofollow variations in link tags: standard nofollow for untrusted links, "ugc" for user-generated content like comments, and "sponsored" for paid partnerships. Webmasters pick the right attribute to tell Google exactly what type of link they're dealing with.

Interactive SEOLinkMap

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How This SEO KnowledgeBase Works

The pages in this section are structured as an interconnected knowledge graph, designed to be both comprehensive and easy to navigate:

  • Self-contained - Each page fully explains its concept, with links to background reading
  • Interconnected - Internal links show you how concepts relate and naturally connect
  • Layered depth - Start with broad overviews or dive straight into specific topics
  • Visual navigation - The linkmap above shows how the SEO structure fits together
  • Information-dense - No fluff or filler, just the information you need in as few words as possible

The goal is reference content that respects your time without sacrificing depth.

Recent Articles

Author Authority

Author Authority shows you're a trusted expert in your field, but tends to have little effect on ranking at this time.

Entity Optimization

Entity Optimization helps search engines understand what your brand, business, or person is.

Review Management

Review Management handles customer feedback on platforms like Google, Yelp, and Trustpilot to protect and improve your online reputation.

Disavow Process

The disavow process tells search engines to ignore specific Backlinks pointing to your site.

Risk Assessment

Risk assessment finds problems before they hurt your rankings and spot issues that potentially trigger SEO penalties.

Manual Penalties

You know you have a Manual Penalty when Search Console sends a notification under the Manual Actions report.

Popular Articles

Topical Relevance

Topical relevance measures how well your content matches and sits adjacent to a specific topic.

Backlink Gap Analysis

Backlink gap analysis finds link opportunities by comparing your site's backlinks to those of your competitors.

Semantic Keywords

Semantic keywords are related words that mean the same thing as your main keyword

Body Content

Body content encompasses the main text and media within web pages that communicates your message to users and search engines.

Internal Links

Internal links connect pages within your website to help users and search engines navigate your content.

Content Strategy

Content strategy covers creation, architecture, and lifecycle management of your content.

Other Categories

Documentation Optimization Linkmaps Success-stories
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