Content Updates

Content Updates refresh old content to keep it current and performing well in search results. This Content Strategy practice improves Freshness signals and often boosts rankings faster than creating new content since the page already has Link Equity and history with search engines.

You identify update candidates through Content Audits that show pages with dropping traffic, old dates, or outdated info. Add new data, examples, and images while checking that User Intent Matching still fits what searchers want now. Improve Content Depth by adding sections that cover the topic better, and strengthen Topic Clusters by linking to newer related content.

Schedule regular updates in your Editorial Calendar rather than waiting for problems, and track them in Content Planning to avoid updating the same pages too often. Change the publish date after major updates to signal freshness to search engines. Updates work best on pages that once ranked well but slipped, or content about topics that changed since you first published it.