Crawlability

Crawlability is how well search bots can visit and read your website pages. Technical SEO needs good crawling to help search engines find your content fast. Without proper crawling, your site stays hidden from users who search online.

Search bots move through your site by following links between pages. Your Site Structure shows bots how pages connect to each other. The Robots.txt file suggests to bots which pages they should not visit. Your Sitemap gives bots a list of key pages to check first.

Poor site crawling happens when Server Response Codes create issues or when Redirect Management creates endless loops. Not paying attention to JavaScript SEO can also make it hard for bots to read page content. When bots cannot crawl pages well, those pages will not show up in search results, which hurts your Indexability and site traffic. Good crawling leads to better coverage of a website, or more chances to rank in Google.

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How This SEO KnowledgeBase Works

The pages in this section are structured as an interconnected knowledge graph, designed to be both comprehensive and easy to navigate:

  • Self-contained - Each page fully explains its concept, with links to background reading
  • Interconnected - Internal links show you how concepts relate and naturally connect
  • Layered depth - Start with broad overviews or dive straight into specific topics
  • Visual navigation - The linkmap above shows how the SEO structure fits together
  • Information-dense - No fluff or filler, just the information you need in as few words as possible

The goal is reference content that respects your time without sacrificing depth.

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Author Authority

Author Authority shows you're a trusted expert in your field, but tends to have little effect on ranking at this time.

Entity Optimization

Entity Optimization helps search engines understand what your brand, business, or person is.

Review Management

Review Management handles customer feedback on platforms like Google, Yelp, and Trustpilot to protect and improve your online reputation.

Disavow Process

The disavow process tells search engines to ignore specific Backlinks pointing to your site.

Risk Assessment

Risk assessment finds problems before they hurt your rankings and spot issues that potentially trigger SEO penalties.

Manual Penalties

You know you have a Manual Penalty when Search Console sends a notification under the Manual Actions report.

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Topical Relevance

Topical relevance measures how well your content matches and sits adjacent to a specific topic.

Backlink Gap Analysis

Backlink gap analysis finds link opportunities by comparing your site's backlinks to those of your competitors.

Semantic Keywords

Semantic keywords are related words that mean the same thing as your main keyword

Body Content

Body content encompasses the main text and media within web pages that communicates your message to users and search engines.

Nofollow/Dofollow

Nofollow blocks Link Building value from moving through specific links, though a little may slip through.

Internal Links

Internal links connect pages within your website to help users and search engines navigate your content.

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