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Site Structure

Site Structure refers to how you organize and connect pages on your website to create clear paths for users and search engines. The main goal is to group information into logical sections and organize webpage data to improve Crawlability. Good structural plans make it easier for visitors to find what they need while helping search engines understand your content.

Smart website structure follows the paths created by Internal Links that connect related content. This organization often defines Pillar Pages within broader Topic Clusters, creating logical content groups that search engines can easily understand. These connections also support better URL Structure in your website by creating predictable paths.

Effective planning considers both user experience and technical SEO needs. Strong architecture supports Sitemap generation. This approach creates a foundation that scales with your content growth while keeping clear navigation.

Interactive SEOLinkMap

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How This SEO Knowledge Base Works

The pages in this section are structured as an interconnected knowledge graph, designed to be both comprehensive and easy to navigate:

  • Self-contained - Each page fully explains its concept, with links to background reading
  • Interconnected - Internal links show you how concepts relate and naturally connect
  • Layered depth - Start with broad overviews or dive straight into specific topics
  • Visual navigation - The linkmap above shows how the SEO structure fits together
  • Information-dense - No fluff or filler, just the information you need in as few words as possible

The goal is reference content that respects your time without sacrificing depth.

Recent Articles

Brand & Entity SEO

Brand & Entity SEO helps search engines see your business as a real, trusted entity instead of just keywords.

Algorithmic Penalties

Algorithmic penalties happen when search engines reduce a site's rankings through systems that spot bad patterns.

Penalties and Recovery

Search engines can penalize websites that break their rules or use harmful tactics.

Specialized SEO

Specialized SEO focuses on specific business types and content formats.

Log File Analysis

Log file analysis examines server logs to see how search engine bots crawl your website.

Accessibility Standards

Accessibility standards help websites work for people with disabilities.

Popular Articles

Topical Relevance

Topical relevance measures how well your content matches and sits adjacent to a specific topic.

Backlink Gap Analysis

Backlink gap analysis finds link opportunities by comparing your site's backlinks to those of your competitors.

Semantic Keywords

Semantic keywords are related words that mean the same thing as your main keyword

CTR

CTR measures how often people click on your search result when they see it. You calculate it by dividing clicks by impressions.

Nofollow/Dofollow

Nofollow blocks Link Building value from moving through specific links, though a little may slip through.

Body Content

Body content encompasses the main text and media within web pages that communicates your message to users and search engines.

Other Categories

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