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Competitor Analysis

Competitor Analysis is the process of studying your rivals' SEO strategies, content approaches, and market positioning to find opportunities and weaknesses in your own approach. This research helps you understand what works for your keywords and what gaps exist in the market. It also shows you how to make your content and SEO efforts stand out. Smart competitor research reveals both threats to address and opportunities to use for better search engine performance.

The process starts with comprehensive Gap Analysis to find areas where competitors beat you. This is followed by SERP Competitor Mapping to understand who ranks for your target keywords. Competitive Content Analysis looks at the topics, formats, and quality of content that performs well in your space. This helps you create better resources that can compete well.

Advanced competitor research focuses on link profiles and market positioning through Backlink Gap Analysis that shows linking opportunities you may have missed, and Keyword Gap Analysis that finds valuable terms your competitors rank for but you don't. Market Share Analysis gives the bigger picture of your competitive position and helps you decide which competitors to study most closely for maximum benefit.

Interactive SEOLinkMap

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How This SEO KnowledgeBase Works

The pages in this section are structured as an interconnected knowledge graph, designed to be both comprehensive and easy to navigate:

  • Self-contained - Each page fully explains its concept, with links to background reading
  • Interconnected - Internal links show you how concepts relate and naturally connect
  • Layered depth - Start with broad overviews or dive straight into specific topics
  • Visual navigation - The linkmap above shows how the SEO structure fits together
  • Information-dense - No fluff or filler, just the information you need in as few words as possible

The goal is reference content that respects your time without sacrificing depth.

Recent Articles

Author Authority

Author Authority shows you're a trusted expert in your field, but tends to have little effect on ranking at this time.

Entity Optimization

Entity Optimization helps search engines understand what your brand, business, or person is.

Review Management

Review Management handles customer feedback on platforms like Google, Yelp, and Trustpilot to protect and improve your online reputation.

Disavow Process

The disavow process tells search engines to ignore specific Backlinks pointing to your site.

Risk Assessment

Risk assessment finds problems before they hurt your rankings and spot issues that potentially trigger SEO penalties.

Manual Penalties

You know you have a Manual Penalty when Search Console sends a notification under the Manual Actions report.

Popular Articles

Topical Relevance

Topical relevance measures how well your content matches and sits adjacent to a specific topic.

Backlink Gap Analysis

Backlink gap analysis finds link opportunities by comparing your site's backlinks to those of your competitors.

Semantic Keywords

Semantic keywords are related words that mean the same thing as your main keyword

Body Content

Body content encompasses the main text and media within web pages that communicates your message to users and search engines.

Nofollow/Dofollow

Nofollow blocks Link Building value from moving through specific links, though a little may slip through.

Internal Links

Internal links connect pages within your website to help users and search engines navigate your content.

Other Categories

Documentation Optimization Linkmaps Success-stories
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