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Redirect Management

Redirect Management handles sending users from old URLs to new ones when you change your website. The core decision is choosing between 301 and 302 Server Response Codes for each redirect. This choice controls whether Link Equity passes to the new URL or stays with the old one.

Use 301 redirects for permanent moves that transfer SEO value to the new page. Use 302 redirects for temporary moves that keep SEO value with the original URL. Technical SEO requires avoiding redirect loops where pages point back to each other. Most URL Structure changes need 301 redirects to preserve search rankings.

Poor redirect setup hurts Crawlability when search bots cannot follow your redirect paths. Long redirect chains waste crawl budget and may cause search engines to give up entirely. Site Structure changes should include redirect planning to keep your content findable. Regular audits help catch broken redirects that damage Indexability and user experience.

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How This SEO Knowledge Base Works

The pages in this section are structured as an interconnected knowledge graph, designed to be both comprehensive and easy to navigate:

  • Self-contained - Each page fully explains its concept, with links to background reading
  • Interconnected - Internal links show you how concepts relate and naturally connect
  • Layered depth - Start with broad overviews or dive straight into specific topics
  • Visual navigation - The linkmap above shows how the SEO structure fits together
  • Information-dense - No fluff or filler, just the information you need in as few words as possible

The goal is reference content that respects your time without sacrificing depth.

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Brand & Entity SEO

Brand & Entity SEO helps search engines see your business as a real, trusted entity instead of just keywords.

Algorithmic Penalties

Algorithmic penalties happen when search engines reduce a site's rankings through systems that spot bad patterns.

Penalties and Recovery

Search engines can penalize websites that break their rules or use harmful tactics.

Specialized SEO

Specialized SEO focuses on specific business types and content formats.

Log File Analysis

Log file analysis examines server logs to see how search engine bots crawl your website.

Accessibility Standards

Accessibility standards help websites work for people with disabilities.

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Topical Relevance

Topical relevance measures how well your content matches and sits adjacent to a specific topic.

Backlink Gap Analysis

Backlink gap analysis finds link opportunities by comparing your site's backlinks to those of your competitors.

Semantic Keywords

Semantic keywords are related words that mean the same thing as your main keyword

CTR

CTR measures how often people click on your search result when they see it. You calculate it by dividing clicks by impressions.

Nofollow/Dofollow

Nofollow blocks Link Building value from moving through specific links, though a little may slip through.

Body Content

Body content encompasses the main text and media within web pages that communicates your message to users and search engines.

Other Categories

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