URL Structure

URL Structure is how you organize and format the web addresses for your pages. This Implementation practice creates clean, readable URLs that help both users and search engines understand what each page is about before they click.

Good URLs are short, include relevant keywords from your Keyword Research, and use hyphens to separate words instead of underscores or spaces. They should match your Site Structure by showing the page hierarchy, like example.com/category/product instead of example.com/page?id=12345. Clean URLs improve Crawlability since search engines can easily read and index them.

Messy URLs with lots of parameters can create duplicate content issues that need fixing with Canonicalization. Your URL structure also affects Internal Links since descriptive URLs make better anchor text and help users know where links go. Keep URLs lowercase and avoid special characters, dates, or session IDs that make them harder to share and remember.