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Pogosticking

Pogosticking happens when users click a search result, quickly return to search results, then click another result, like jumping from one page to another without finding what they need. This back-and-forth behavior signals to search engines that the first result didn't work. Search engines track this pattern as a negative ranking signal.

This user behavior differs from normal Bounce Rate because it involves multiple clicks rather than single-page exits. Quick returns with no page interaction or Dwell Time creates stronger negative User Signals than simple bounces, while misleading titles or content that doesn't match User Intent increases pogosticking rates.

Search engines use pogosticking data to adjust rankings and identify pages that fail to match user intent. Reducing pogosticking requires improving content relevance, page speed, and user experience to ensure visitors find what they're looking for on first click.

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Competition

Competition shows how hard it is to rank for keywords based on other sites already targeting those terms.

SERP Analysis

SERP Analysis means looking at Google search results for your keywords to see which sites rank first and why they win.

SERP Volatility

When volatility is high, you see websites jumping up and down in rankings more often than usual.

Long Tail

Long tail keywords are longer, specific phrases that people search for when they know exactly what they want.

Algorithm Updates

Algorithm updates create wide ranking chaos where existing positions shuffle randomly across search results.

Ranking Factors

Ranking factors are signals search engines use to decide page positions in search results, though Google does not publish a clear list of what these are.

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Topical Relevance

Topical relevance measures how well your content matches and sits adjacent to a specific topic.

Semantic Keywords

Semantic keywords are related words that mean the same thing as your main keyword

Backlink Gap Analysis

Backlink gap analysis finds link opportunities by comparing your site's backlinks to those of your competitors.

CTR

CTR measures how often people click on your search result when they see it. You calculate it by dividing clicks by impressions.

Body Content

Body content encompasses the main text and media within web pages that communicates your message to users and search engines.

Internal Links

Internal links connect pages within your website to help users and search engines navigate your content.

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