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Pillar Pages

Pillar pages are long content pieces that act as the main hub for Topic Clusters strategy. These pages cover broad topics in detail and link to more specific subtopic content to help users find what they need.

The setup uses smart Internal Links to connect the pillar page to cluster content. Cluster pages link back to keep Link Equity flowing through the topic group, which needs good Content Planning to get the right Content Depth.

Good pillar pages improve Site Structure by making clear content paths that search engines can crawl easily. They work best as part of a bigger Content Strategy that matches what users want with the right content depth.

Interactive SEOLinkMap

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How This SEO Knowledge Base Works

The pages in this section are structured as an interconnected knowledge graph, designed to be both comprehensive and easy to navigate:

  • Self-contained - Each page fully explains its concept, with links to background reading
  • Interconnected - Internal links show you how concepts relate and naturally connect
  • Layered depth - Start with broad overviews or dive straight into specific topics
  • Visual navigation - The linkmap above shows how the SEO structure fits together
  • Information-dense - No fluff or filler, just the information you need in as few words as possible

The goal is reference content that respects your time without sacrificing depth.

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JavaScript SEO deals with making sure search bots can read and understand content that loads through JS code.

URL Structure

URL Structure is how you organize and format the web addresses for your pages.

Site Speed

Site speed shows how fast your website loads and works for visitors.

Server Response Codes

Server Response Codes tell search bots what happened when they try to visit your web pages.

Crawlability

Crawlability is how well search bots can visit and read your website pages.

Faceted Navigation

Faceted navigation lets users filter products by multiple traits at once.

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Topical Relevance

Topical relevance measures how well your content matches and sits adjacent to a specific topic.

Backlink Gap Analysis

Backlink gap analysis finds link opportunities by comparing your site's backlinks to those of your competitors.

Semantic Keywords

Semantic keywords are related words that mean the same thing as your main keyword

CTR

CTR measures how often people click on your search result when they see it. You calculate it by dividing clicks by impressions.

Body Content

Body content encompasses the main text and media within web pages that communicates your message to users and search engines.

Pogosticking

Reducing pogosticking requires improving content relevance, page speed, and user experience to ensure visitors find what they're looking for on first click.

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