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Bounce Rate

Bounce rate measures the percentage of visitors who leave your website after viewing only one page. A visitor "bounces" when they land on a page and exit without clicking any links, scrolling significantly, or taking other actions that register as engagement. High bounce rates can signal that visitors didn't find what they expected or that the page failed to engage them.

Several factors influence bounce rate including page load speed, content quality, and how well the page matches visitor expectations. Site Speed affects bounce rate since slow-loading pages cause visitors to leave before content appears. User Intent Matching helps reduce bounce rate by ensuring your content actually answers what people searched for.

Bounce rate connects to other user behavior metrics that search engines may consider. Unlike CTR, which measures clicks from search results, bounce rate measures what happens after visitors arrive. Dwell Time and bounce rate often correlate - pages with high bounce rates typically have short dwell times. These metrics combine as User Signals that may indicate content quality and user satisfaction.

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How This SEO Knowledge Base Works

The pages in this section are structured as an interconnected knowledge graph, designed to be both comprehensive and easy to navigate:

  • Self-contained - Each page fully explains its concept, with links to background reading
  • Interconnected - Internal links show you how concepts relate and naturally connect
  • Layered depth - Start with broad overviews or dive straight into specific topics
  • Visual navigation - The linkmap above shows how the SEO structure fits together
  • Information-dense - No fluff or filler, just the information you need in as few words as possible

The goal is reference content that respects your time without sacrificing depth.

Recent Articles

JavaScript SEO

JavaScript SEO deals with making sure search bots can read and understand content that loads through JS code.

URL Structure

URL Structure is how you organize and format the web addresses for your pages.

Site Speed

Site speed shows how fast your website loads and works for visitors.

Server Response Codes

Server Response Codes tell search bots what happened when they try to visit your web pages.

Crawlability

Crawlability is how well search bots can visit and read your website pages.

Faceted Navigation

Faceted navigation lets users filter products by multiple traits at once.

Popular Articles

Topical Relevance

Topical relevance measures how well your content matches and sits adjacent to a specific topic.

Backlink Gap Analysis

Backlink gap analysis finds link opportunities by comparing your site's backlinks to those of your competitors.

Semantic Keywords

Semantic keywords are related words that mean the same thing as your main keyword

CTR

CTR measures how often people click on your search result when they see it. You calculate it by dividing clicks by impressions.

Body Content

Body content encompasses the main text and media within web pages that communicates your message to users and search engines.

Pogosticking

Reducing pogosticking requires improving content relevance, page speed, and user experience to ensure visitors find what they're looking for on first click.

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