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HTTPS

HTTPS is a secure version of HTTP that encrypts data between browsers and servers. This Implementation standard protects user information and has been a Ranking Factors signal since 2014, giving secure sites a small boost over non-secure ones.

You add it by getting an SSL certificate from your hosting provider, a certificate authority, or free from Let's Encrypt. Next, you install the certificate on your server and update your Site Structure to use secure URLs. Then you set up redirects using Redirect Management to send all old traffic to the secure version, and update your Sitemap to reflect the new URLs.

HTTPS improves Security Considerations by stopping hackers from seeing or changing data in transit. Modern browsers mark HTTP sites as "Not Secure" which hurts trust and User Signals, while HTTPS sites get a padlock icon. Top SERP results now have SSL universally, making it essential rather than optional. The switch also enables features like HTTP/2 that improve Site Speed and Core Web Vitals scores.

Interactive SEOLinkMap

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How This SEO Knowledge Base Works

The pages in this section are structured as an interconnected knowledge graph, designed to be both comprehensive and easy to navigate:

  • Self-contained - Each page fully explains its concept, with links to background reading
  • Interconnected - Internal links show you how concepts relate and naturally connect
  • Layered depth - Start with broad overviews or dive straight into specific topics
  • Visual navigation - The linkmap above shows how the SEO structure fits together
  • Information-dense - No fluff or filler, just the information you need in as few words as possible

The goal is reference content that respects your time without sacrificing depth.

Recent Articles

Canonicalization

Canonicalization tells search engines which version of a page is the main one when multiple URLs show the same content.

Freshness

Freshness works two ways: recent dates and new ideas that add to Google's knowledge.

Core Web Vitals

Core Web Vitals are three key metrics that measure how fast and smooth your site feels to users.

Market Share Analysis

Market Share Analysis tracks how much search traffic you get compared to competitors in your niche.

KPI Tracking

KPI tracking watches Key Performance Indicator numbers that go beyond basic rankings to measure organic traffic growth, conversion rates and revenue from search

Semantic Research

Semantic research finds related words and topics that help search engines understand your content beyond exact matches .

Popular Articles

Topical Relevance

Topical relevance measures how well your content matches and sits adjacent to a specific topic.

CTR

CTR measures how often people click on your search result when they see it. You calculate it by dividing clicks by impressions.

Backlink Gap Analysis

Backlink gap analysis finds link opportunities by comparing your site's backlinks to those of your competitors.

Semantic Keywords

Semantic keywords are related words that mean the same thing as your main keyword

Pogosticking

Reducing pogosticking requires improving content relevance, page speed, and user experience to ensure visitors find what they're looking for on first click.

Body Content

Body content encompasses the main text and media within web pages that communicates your message to users and search engines.

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