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HTTPS

HTTPS is a secure version of HTTP that encrypts data between browsers and servers. This Implementation standard protects user information and has been a Ranking Factors signal since 2014, giving secure sites a small boost over non-secure ones.

You add it by getting an SSL certificate from your hosting provider, a certificate authority, or free from Let's Encrypt. Next, you install the certificate on your server and update your Site Structure to use secure URLs. Then you set up redirects using Redirect Management to send all old traffic to the secure version, and update your Sitemap to reflect the new URLs.

HTTPS improves Security Considerations by stopping hackers from seeing or changing data in transit. Modern browsers mark HTTP sites as "Not Secure" which hurts trust and User Signals, while HTTPS sites get a padlock icon. Top SERP results now have SSL universally, making it essential rather than optional. The switch also enables features like HTTP/2 that improve Site Speed and Core Web Vitals scores.

Interactive SEOLinkMap

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How This SEO KnowledgeBase Works

The pages in this section are structured as an interconnected knowledge graph, designed to be both comprehensive and easy to navigate:

  • Self-contained - Each page fully explains its concept, with links to background reading
  • Interconnected - Internal links show you how concepts relate and naturally connect
  • Layered depth - Start with broad overviews or dive straight into specific topics
  • Visual navigation - The linkmap above shows how the SEO structure fits together
  • Information-dense - No fluff or filler, just the information you need in as few words as possible

The goal is reference content that respects your time without sacrificing depth.

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Entity Optimization

Entity Optimization helps search engines understand what your brand, business, or person is.

Review Management

Review Management handles customer feedback on platforms like Google, Yelp, and Trustpilot to protect and improve your online reputation.

Disavow Process

The disavow process tells search engines to ignore specific Backlinks pointing to your site.

Risk Assessment

Risk assessment finds problems before they hurt your rankings and spot issues that potentially trigger SEO penalties.

Manual Penalties

You know you have a Manual Penalty when Search Console sends a notification under the Manual Actions report.

Recovery Strategies

SEO Recovery strategies differ completely between Algorithmic Penalties and Manual Penalties, but aim to get your website ranking again.

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Topical Relevance

Topical relevance measures how well your content matches and sits adjacent to a specific topic.

Backlink Gap Analysis

Backlink gap analysis finds link opportunities by comparing your site's backlinks to those of your competitors.

Semantic Keywords

Semantic keywords are related words that mean the same thing as your main keyword

Body Content

Body content encompasses the main text and media within web pages that communicates your message to users and search engines.

Nofollow/Dofollow

Nofollow blocks Link Building value from moving through specific links, though a little may slip through.

Internal Links

Internal links connect pages within your website to help users and search engines navigate your content.

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