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Content Audits

Content Audits review all the content on your site to see what works, what needs improvement, and what should be removed. This Content Strategy practice helps you make smart decisions about Content Updates and find Content Gaps where you're missing topics.

You start by listing every page and gathering data from SEO Tools like traffic numbers, rankings, Backlinks, and User Signals such as Bounce Rate and Dwell Time. Next, you check each page for Content Depth, Freshness, Topical Relevance, and whether it matches User Intent Matching based on what searchers actually want. Then you group content into keep, update, merge, or delete categories.

Good audits inform your Content Planning and Editorial Calendar by showing which pages need work first. They reveal chances to build better Topic Clusters and strengthen Pillar Pages by adding Internal Links between related content. Run audits every six months or when traffic drops to keep your content strong.

Interactive SEOLinkMap

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How This SEO Knowledge Base Works

The pages in this section are structured as an interconnected knowledge graph, designed to be both comprehensive and easy to navigate:

  • Self-contained - Each page fully explains its concept, with links to background reading
  • Interconnected - Internal links show you how concepts relate and naturally connect
  • Layered depth - Start with broad overviews or dive straight into specific topics
  • Visual navigation - The linkmap above shows how the SEO structure fits together
  • Information-dense - No fluff or filler, just the information you need in as few words as possible

The goal is reference content that respects your time without sacrificing depth.

Recent Articles

Brand & Entity SEO

Brand & Entity SEO helps search engines see your business as a real, trusted entity instead of just keywords.

Algorithmic Penalties

Algorithmic penalties happen when search engines reduce a site's rankings through systems that spot bad patterns.

Penalties and Recovery

Search engines can penalize websites that break their rules or use harmful tactics.

Specialized SEO

Specialized SEO focuses on specific business types and content formats.

Log File Analysis

Log file analysis examines server logs to see how search engine bots crawl your website.

Accessibility Standards

Accessibility standards help websites work for people with disabilities.

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Topical Relevance

Topical relevance measures how well your content matches and sits adjacent to a specific topic.

Backlink Gap Analysis

Backlink gap analysis finds link opportunities by comparing your site's backlinks to those of your competitors.

Semantic Keywords

Semantic keywords are related words that mean the same thing as your main keyword

CTR

CTR measures how often people click on your search result when they see it. You calculate it by dividing clicks by impressions.

Nofollow/Dofollow

Nofollow blocks Link Building value from moving through specific links, though a little may slip through.

Body Content

Body content encompasses the main text and media within web pages that communicates your message to users and search engines.

Other Categories

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