Content Audits

Content Audits review all the content on your site to see what works, what needs improvement, and what should be removed. This Content Strategy practice helps you make smart decisions about Content Updates and find Content Gaps where you're missing topics.

You start by listing every page and gathering data from SEO Tools like traffic numbers, rankings, Backlinks, and User Signals such as Bounce Rate and Dwell Time. Next, you check each page for Content Depth, Freshness, Topical Relevance, and whether it matches User Intent Matching based on what searchers actually want. Then you group content into keep, update, merge, or delete categories.

Good audits inform your Content Planning and Editorial Calendar by showing which pages need work first. They reveal chances to build better Topic Clusters and strengthen Pillar Pages by adding Internal Links between related content. Run audits every six months or when traffic drops to keep your content strong.