Local Citations
Local Citations are online mentions of your business name, address, and phone number on directories and websites. This Link Building tactic helps Local SEO by building trust signals that show search engines your business is real and legit.
You start by claiming your Business Profiles on major sites like Google Business Profile, Yelp, and Facebook. Next, you add your NAP details to industry directories and local business lists in your area. The key is keeping your business info exactly the same on every site, since consistency helps search engines check that your details are correct.
Citations can link back to your site or just list your info without links. Both types build Link Equity and boost local search rankings by proving your business location and contact info. Success depends on being accurate and having many citations, with more matching listings on trusted sites leading to better Local SEO results and higher spots in map searches.