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Anchors

Anchors are the clickable text elements that create hyperlinks between web pages and sections within pages. They serve as the foundation for how search engines discover, crawl, and understand the relationships between different pieces of content across the web.

Internal Links connect pages within your website, while Backlinks come from external domains pointing to your content. The visible text users click is called Anchor Text, which helps search engines understand the context and relevance of the linked content. Jumplinks allow users to navigate directly to specific sections within a page.

Strategic anchor implementation affects how Link Equity flows through your site architecture. Link Building campaigns focus on acquiring quality anchors from authoritative sources, while understanding Nofollow/Dofollow attributes determines which links pass ranking signals. Link Velocity measures how quickly new anchors pointing to your content are acquired over time.

Interactive SEOLinkMap

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How This SEO Knowledge Base Works

The pages in this section are structured as an interconnected knowledge graph, designed to be both comprehensive and easy to navigate:

  • Self-contained - Each page fully explains its concept, with links to background reading
  • Interconnected - Internal links show you how concepts relate and naturally connect
  • Layered depth - Start with broad overviews or dive straight into specific topics
  • Visual navigation - The linkmap above shows how the SEO structure fits together
  • Information-dense - No fluff or filler, just the information you need in as few words as possible

The goal is reference content that respects your time without sacrificing depth.

Recent Articles

Competition

Competition shows how hard it is to rank for keywords based on other sites already targeting those terms.

SERP Analysis

SERP Analysis means looking at Google search results for your keywords to see which sites rank first and why they win.

SERP Volatility

When volatility is high, you see websites jumping up and down in rankings more often than usual.

Long Tail

Long tail keywords are longer, specific phrases that people search for when they know exactly what they want.

Algorithm Updates

Algorithm updates create wide ranking chaos where existing positions shuffle randomly across search results.

Ranking Factors

Ranking factors are signals search engines use to decide page positions in search results, though Google does not publish a clear list of what these are.

Popular Articles

Topical Relevance

Topical relevance measures how well your content matches and sits adjacent to a specific topic.

Semantic Keywords

Semantic keywords are related words that mean the same thing as your main keyword

Backlink Gap Analysis

Backlink gap analysis finds link opportunities by comparing your site's backlinks to those of your competitors.

CTR

CTR measures how often people click on your search result when they see it. You calculate it by dividing clicks by impressions.

Body Content

Body content encompasses the main text and media within web pages that communicates your message to users and search engines.

Pogosticking

Reducing pogosticking requires improving content relevance, page speed, and user experience to ensure visitors find what they're looking for on first click.

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