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Anchors

Anchors are the clickable text elements that create hyperlinks between web pages and sections within pages. They serve as the foundation for how search engines discover, crawl, and understand the relationships between different pieces of content across the web.

Internal Links connect pages within your website, while Backlinks come from external domains pointing to your content. The visible text users click is called Anchor Text, which helps search engines understand the context and relevance of the linked content. Jumplinks allow users to navigate directly to specific sections within a page.

Strategic anchor implementation affects how Link Equity flows through your site architecture. Link Building campaigns focus on acquiring quality anchors from authoritative sources, while understanding Nofollow/Dofollow attributes determines which links pass ranking signals. Link Velocity measures how quickly new anchors pointing to your content are acquired over time.

Interactive SEOLinkMap

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How This SEO Knowledge Base Works

The pages in this section are structured as an interconnected knowledge graph, designed to be both comprehensive and easy to navigate:

  • Self-contained - Each page fully explains its concept, with links to background reading
  • Interconnected - Internal links show you how concepts relate and naturally connect
  • Layered depth - Start with broad overviews or dive straight into specific topics
  • Visual navigation - The linkmap above shows how the SEO structure fits together
  • Information-dense - No fluff or filler, just the information you need in as few words as possible

The goal is reference content that respects your time without sacrificing depth.

Recent Articles

Featured Snippets

Featured Snippets show content at position zero above regular results in SERP features

Local SEO

Local SEO helps people find your business when they search nearby, showing up when they search 'near me' or include city names.

Brand & Entity SEO

Brand & Entity SEO helps search engines see your business as a real, trusted entity instead of just keywords.

Algorithmic Penalties

Algorithmic penalties happen when search engines reduce a site's rankings through systems that spot bad patterns.

Penalties and Recovery

Search engines can penalize websites that break their rules or use harmful tactics.

Specialized SEO

Specialized SEO focuses on specific business types and content formats.

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Topical Relevance

Topical relevance measures how well your content matches and sits adjacent to a specific topic.

Backlink Gap Analysis

Backlink gap analysis finds link opportunities by comparing your site's backlinks to those of your competitors.

Semantic Keywords

Semantic keywords are related words that mean the same thing as your main keyword

Nofollow/Dofollow

Nofollow blocks Link Building value from moving through specific links, though a little may slip through.

CTR

CTR measures how often people click on your search result when they see it. You calculate it by dividing clicks by impressions.

Body Content

Body content encompasses the main text and media within web pages that communicates your message to users and search engines.

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