Anchors
Anchors are the clickable text elements that create hyperlinks between web pages and sections within pages. They serve as the foundation for how search engines discover, crawl, and understand the relationships between different pieces of content across the web.
Internal Links connect pages within your website, while Backlinks come from external domains pointing to your content. The visible text users click is called Anchor Text, which helps search engines understand the context and relevance of the linked content. Jumplinks allow users to navigate directly to specific sections within a page.
Strategic anchor implementation affects how Link Equity flows through your site architecture. Link Building campaigns focus on acquiring quality anchors from authoritative sources, while understanding Nofollow/Dofollow attributes determines which links pass ranking signals. Link Velocity measures how quickly new anchors pointing to your content are acquired over time.