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Algorithmic Penalties

Algorithmic penalties happen when search engines reduce a site's rankings through systems that spot bad patterns. These penalties differ from Manual Penalties as they trigger without human review, often showing as sudden ranking drops following Algorithm Updates or crossing certain limits.

Common triggers include fake Link Building patterns, keyword stuffing, or Site Speed issues that cross limits. These penalties can hit entire sites or single pages, with effects ranging from small ranking losses to complete removal from search results based on how bad the issue is and Risk Assessment factors.

Recovery Strategies require finding what caused the penalty through Penalty Identification analysis and fixing root problems before rankings usually recover. Recovery times vary a lot, with some penalties lifting after fixes while others may need months of ongoing work to regain previous Ranking Factors standing.

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How This SEO KnowledgeBase Works

The pages in this section are structured as an interconnected knowledge graph, designed to be both comprehensive and easy to navigate:

  • Self-contained - Each page fully explains its concept, with links to background reading
  • Interconnected - Internal links show you how concepts relate and naturally connect
  • Layered depth - Start with broad overviews or dive straight into specific topics
  • Visual navigation - The linkmap above shows how the SEO structure fits together
  • Information-dense - No fluff or filler, just the information you need in as few words as possible

The goal is reference content that respects your time without sacrificing depth.

Recent Articles

Author Authority

Author Authority shows you're a trusted expert in your field, but tends to have little effect on ranking at this time.

Entity Optimization

Entity Optimization helps search engines understand what your brand, business, or person is.

Review Management

Review Management handles customer feedback on platforms like Google, Yelp, and Trustpilot to protect and improve your online reputation.

Disavow Process

The disavow process tells search engines to ignore specific Backlinks pointing to your site.

Risk Assessment

Risk assessment finds problems before they hurt your rankings and spot issues that potentially trigger SEO penalties.

Manual Penalties

You know you have a Manual Penalty when Search Console sends a notification under the Manual Actions report.

Popular Articles

Topical Relevance

Topical relevance measures how well your content matches and sits adjacent to a specific topic.

Backlink Gap Analysis

Backlink gap analysis finds link opportunities by comparing your site's backlinks to those of your competitors.

Semantic Keywords

Semantic keywords are related words that mean the same thing as your main keyword

Body Content

Body content encompasses the main text and media within web pages that communicates your message to users and search engines.

Nofollow/Dofollow

Nofollow blocks Link Building value from moving through specific links, though a little may slip through.

Internal Links

Internal links connect pages within your website to help users and search engines navigate your content.

Other Categories

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