Your Website as an MCP Service
Transforming your website into an MCP (Model Context Protocol) service means packaging your existing content so AI assistants can search, retrieve, and deliver your information directly through chat conversations.
Rather than limiting users to browsing your website, MCP enables AI to provide immediate, comprehensive answers using your content as the authoritative source.
Evaluate Your Content
Your existing databases are the perfect starting point for MCP integration. WordPress, CMS platforms, and other database-driven sites already have searchable content that translates directly to MCP's search and detail components.
Static data requires conversion to JSON format for optimal MCP performance. This includes product catalogs, service descriptions, and company information that doesn't change frequently.
External helpdesk systems connect through API integrations to bring support content into your MCP. PDF documents need text conversion before integration to ensure searchability and proper response formatting.
Choose Your Data Access Strategy
Public websites should maintain public MCP access to match existing visibility levels. Private or authenticated content requires corresponding access controls in your MCP implementation.
User-generated content needs strict limitations to prevent quality issues and inappropriate responses. Dynamic data like real-time weather, sports scores, or stock prices should be excluded unless specifically required for your use case.
Help the LLM Using Plain Speak
Clear tool descriptions guide the LLM through required steps and suggest logical next actions. Write descriptions that explicitly state prerequisites and potential follow-up actions.
Include a concise sitemap of 5-10 core pages with URLs for the LLM to reference naturally in conversations. These links supplement detailed answers rather than replacing them, appearing when users need to take specific actions.
Consider User Expectations
Users expect complete, immediate answers from AI chat rather than redirections to web pages. They want full pricing breakdowns and feature lists delivered instantly, not "visit our pricing page" responses.
Comprehensive single responses work better than multiple exchanges for basic information. Reserve URLs for action items like signups, purchases, or downloads where users need to leave the conversation.
Balance Automation With Control
Information delivery should be automated while maintaining human control over actions and commitments. This simple rule prevents AI overreach while maximizing efficiency.
Pricing, features, documentation, and FAQs work perfectly for automated AI responses. Complex sales questions, custom implementations, and account-specific issues require human handoff with clearly defined triggers.
Contact routing should use general channels rather than exposing personal emails or direct numbers. AI provides information like "Our Pro plan includes X, Y, Z" but never makes commitments like "I can set up Pro for you right now."
Plan Content Maintenance
MCP content maintenance mirrors website maintenance exactly. Update your MCP data whenever you update your website to maintain consistency.
Pricing changes must sync immediately to prevent trust-destroying discrepancies between AI responses and actual costs. Remove discontinued products, expired promotions, and outdated processes from both website and MCP simultaneously.
Start Implementation Planning
Begin with your most-requested content: pricing, features, and getting started guides. These high-value pages provide immediate return on implementation effort.
Select appropriate data formats: JSON for static content, database queries for CMS content, API calls for external systems. Build one section completely before expanding to test your approach thoroughly.
Real user testing reveals gaps and priorities better than internal assumptions. Track unanswerable questions to identify your next implementation targets and continuously improve coverage.
Experience Website as an MCP in Action
SEOLinkMap offers its public website content through MCP with this endpoint URL: https://seolinkmap.com/mcp
Connect this endpoint to your LLM tool to experience how website as an MCP works first hand.
Once connected, you can ask about SEOLinkMap's features, pricing, or even chat with this article. This hands-on experience demonstrates the principles covered above using a production MCP implementation.