Export Options Guide

Four buttons sit in the visualization toolbar. PNG, JPG and JSON come off the split button, and the Sitemap button beside it downloads an XML sitemap built from your crawl.

The thing to know before clicking any of them: the image exports capture what is on screen, not the whole map. Frame the view first.

exportAndTabs

PNG And JPG Capture The View

Both render the current viewport at twice screen resolution, so what you see at 1,400 pixels wide lands as a 2,800 pixel file. Anything scrolled off the edge is not in it.

PNG writes a white background. It is not transparent, so do not plan on laying it over a colored slide.

Neither format includes the HUD or the color legend. Those are page furniture sitting outside the map canvas, and only the canvas is captured. Node colors do come through, so whichever metric you are coloring by is what the file shows.

Between the two, JPG is the smaller file and PNG is the sharper one on text and thin edges. Use the visualization controls to set the view before either, and see best practices for what is worth framing.

JSON Carries The Whole Graph

JSON is the only export that is not a picture. It is the entire graph object: every node and every edge with its underlying data, the positions they are drawn at, and the current zoom, pan and styling.

That makes it the one worth taking on a schedule. An image shows what the map looked like on a Tuesday, while the JSON can be pulled into a spreadsheet or your own tooling.

All three files download as site-structure with the matching extension, so rename them as they land if you are keeping a series.

What The Sitemap Button Does

Sitemap downloads an XML file built from the pages already in your project. It is not fetched from your server, it is what the crawl found, filtered down to what belongs in a sitemap.

Three kinds of page are left out: planned pages that do not exist yet, pages that answered with a redirect or an error, and anything carrying noindex in its meta robots tag.

What survives is written shallowest page first, each with a last-modified date where the crawl recorded one. Relative URLs are made absolute against the project domain, and the file arrives as sitemap.xml.

When To Use Which

PNG for a slide or a printed document, JPG when the file has to be small enough to email, JSON when you want the data rather than a picture of it.

For anything a client will explore rather than glance at, a share link beats an export. They get the live map with the timeline, and you can revoke it when the engagement ends.

Exports earn their place when you are documenting change. Take one before the work and one after, pair them with the analysis tools, and the difference between the two images is the deliverable.

What Does the Math Say
About Your Site?

Finding out is free and takes minutes.

Recent Articles

SEO Workflows Using LinkMaps for Site Analysis

The parts of a LinkMap every SEO workflow builds on, from nodes and edges to color and position, plus four workflows for gaps, links, architecture and speed.

Content Gap Analysis Workflow Using a LinkMap

A LinkMap shows which parts of a site you finished writing and which you abandoned. Here is how to read the clusters and decide where the next post goes.

Visualizing Website Structure for SEO

A LinkMap replaces the spreadsheet of which page links where with a picture of it, so a client sees the site structure without the data overload.

SEO Resource Allocation from Competitor Research Data

Every factor in a Competitor Research report lands in one of four buckets, CRITICAL, OPPORTUNITY, AVOID or GAMBLE, measured on the SERP you compete on.

LinkMap Analysis Tools with Internal PageRank Scoring

The built-in PageRank analysis scores every page against the rest of your site, coloring the map blue at the bottom of the scale through to red at the top.

LinkMap Best Practices for Site Structure Analysis

Color nodes by the metric you are actually asking about, frame the view before exporting, and snapshot before every change.

Popular Articles

SEOLinkMap vs SE Ranking Alternative Comparison

SEOLinkMap is $10 a month with your team included. SE Ranking Core is $129 a month with one seat. How they compare on price, data, and team access.

SEOLinkMap vs Ahrefs Alternative Comparison

SEOLinkMap is $10 a month with unlimited seats. Ahrefs Lite is $129 with one. How they compare on price, backlink data, and team access.

SEOLinkMap vs Semrush Alternative Comparison

SEOLinkMap is $10 a month with every seat included. Semrush lists $139 a month with one seat. How the two compare on price, data, and team access.

SEOLinkMap vs Sitebulb Alternative Comparison

Sitebulb Desktop runs $18 to $42 a month per user and Cloud starts at $125. SEOLinkMap is $10 a month with unlimited seats. How the two compare.

SEOLinkMap vs Moz Alternative Comparison

SEOLinkMap is $10 a month with your team included. Moz Pro starts at $49 a month for a single website. How the two compare on price, data, and tools.

SEOLinkMap vs SEO PowerSuite Alternative Comparison

SEO PowerSuite Professional runs $349 a year for one seat. SEOLinkMap is $10 a month with your team included. How the two compare on price and access.

Other Categories

Chat with your own SEO data
Connect Claude, ChatGPT, or any AI chat to your private MCP server and ask "what should I fix first?" It answers from your data - crawls, rankings, competitor research, backlinks - and can even queue new analysis for you.

Wire it into your agentic system and it can re-measure a page while your agents work on it - change, measure, repeat.

Free and paid tiers have your own private MCP server alongside the dashboard you'd expect.

No account yet? The public server below answers anything about features, pricing, or support - and will pull a real SERP correlation analysis, methodology and raw data included.
https://seolinkmap.com/mcp