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SEO Report Builder

This documentation guides SEO professionals through using the Report Builder to automate and streamline their client reporting workflow.

The tool eliminates manual data compilation, reduces repetitive report creation tasks, and generates consistent, professional SEO reports.

Common uses include:

  • Creating monthly SEO progress reports for clients
  • Building executive dashboards for in-house reporting
  • Automating recurring report creation across multiple projects

The Report Builder connects directly to your SEO data sources, providing a drag-and-drop interface for creating customizable, multi-page reports that can be saved as templates, exported as PDFs, and shared with clients.

This documentation covers all features and workflows needed to build and manage your reports.

These reports can be shared with clients, exported as PDFs, and modified over time as your project evolves.

Key Features

  • Drag-and-drop widget placement
  • Multiple page support
  • Portrait and landscape layouts
  • Real-time preview
  • PDF export capability
  • Client sharing options
  • Report templates import/export

Getting Started

Accessing the Report Builder

  1. Navigate to your project
  2. Click "Report Builder" in the navigation menu
  3. You'll see a blank canvas with available widgets on the left side

Understanding the Interface

  • Left panel: Widget library showing all available report components
  • Main canvas: Grid-based layout area where you build your report
  • Top controls: Layout toggle, save, view, export, and import options
  • Multi page report navigation: Controls for managing multiple report pages

Available Widgets

The Report Builder includes a comprehensive selection of widgets designed to present your SEO and analytics data clearly.

Each widget type serves specific reporting needs and can be customized to display your metrics.

Our widgets pull data directly from your project analytics, SEO tracking, and custom content.

If you need a specific metric that isn't currently available, contact our support team.

Analytics Widgets

  • Traffic metrics
  • Search performance
  • User engagement statistics
  • Data tables
  • Single datapoint

SEO Performance Widgets

  • Keyword rankings
  • Charts and graphs
  • Technical SEO metrics

Custom Content Widgets

Common Uses

The SEO Report Builder streamlines reporting workflows across multiple scenarios:

Client Reporting

  • Creating monthly SEO performance reports with consistent branding
  • Building quarterly strategic review presentations
  • Generating weekly status updates for high-priority clients
  • Creating custom reports for specific client campaigns or initiatives

Agency Management

  • Building executive dashboards for portfolio-wide performance tracking
  • Creating standardized report templates for different client industries
  • Generating new business pitch materials with sample reports

In-House SEO

  • Developing C-suite presentations for SEO initiatives
  • Creating department performance reports
  • Building cross-functional team updates
  • Monitoring multi-domain or international site performance
  • Tracking technical SEO implementation progress

E-commerce

  • Tracking product category performance
  • Monitoring seasonal trend impacts
  • Creating marketplace comparison reports
  • Analyzing product page optimization results

Content Marketing

  • Tracking content performance across topics
  • Monitoring keyword rankings for content clusters
  • Creating content gap analysis reports
  • Measuring content optimization impact
  • Analyzing user engagement metrics for different content types

Technical SEO

  • Monitoring site health metrics
  • Creating site migration progress reports
  • Analyzing Core Web Vitals improvements
  • Reporting on indexation status across site sections

Building Your First Report

Basic Layout Management

The Report Builder uses a grid-based layout system with 12 columns for consistent spacing.

You can choose between two orientation options: landscape mode provides 8 rows of layout space, while portrait mode gives you 16 rows.

This grid structure ensures your reports maintain proper alignment and spacing regardless of the orientation you select.

Adding Widgets

  1. Drag widgets from the left panel onto your canvas
  2. Resize widgets using the bottom-right "blue dot" handle
  3. Reposition widgets by dragging them to new locations
  4. Double-click widgets to configure their settings

The Report Builder provides a drag-and-drop interface for adding widgets to your report. Widgets can be selected from the left panel and placed directly onto your canvas.

Each widget has a blue resize handle in the bottom-right corner for adjusting its dimensions.

You can move widgets by dragging them to different positions on the canvas.

To modify a widget's settings, double-click it to open its configuration panel.

Multi-Page Reports

  1. Use page navigation controls
  2. Click "Next Page" to add new pages
  3. Each page can have different layouts and widgets
  4. Pages automatically create printer-friendly breaks in PDF exports

The Report Builder supports multi-page reports to help you organize your data effectively.

Navigate between pages using the page controls, and add additional pages by clicking the "Next Page" button.

Each page functions independently with its own layout and widget selections.

When exporting to PDF, the system automatically creates proper page breaks between each report page.

Customization Options

Widget Configuration

Widgets include various customizable settings that can be accessed by double-clicking any widget on your canvas.

These configuration options let you control how your data is displayed and analyzed, including display formats, timeframes, and visual presentation settings to match your reporting needs.

  • Most widgets offer customizable settings
  • Access settings by double-clicking any widget
  • Common options include:
    • Data ranges
    • Display formats
    • Color schemes
    • Custom labels
    • Comparison timeframes

Layout Tips

  1. Start with larger widgets for key metrics
  2. Group related information together
  3. Maintain consistent spacing
  4. Consider visual hierarchy when arranging elements

Saving and Sharing

The Report Builder provides multiple options for preserving and distributing your reports.

You can save report layouts with their widget configurations, export them as PDFs for client presentations, export configurations to reuse across projects, and create controlled access links for sharing reports and internal link visualization with clients.

Saving Reports

  • Click "Save Report" to store your layout
  • All widget configurations are preserved

Exporting Options

  1. PDF Export
    • High-quality output
    • Maintains all formatting
    • Ideal for client presentations
  2. Configuration Export
    • Save report templates as JSON
    • Share layouts between projects
    • Import to create new reports

Client Sharing

  1. Generate shareable links
  2. Set visibility permissions
  3. Choose what data clients can access

Best Practices

Effective SEO reports combine clear organization, optimal performance, and strategic communication to deliver maximum value.

Following these practices ensures your reports remain professional and actionable.

Report Organization

  1. Start with executive summary
  2. Group related metrics together
  3. Include explanatory text where needed

Structure your reports to guide readers through your data effectively.

Starting with an executive summary provides immediate context, while grouping related metrics helps readers understand relationships between different measurements.

Adding explanatory text ensures your data tells a complete story.

Performance Optimization

  1. Limit widgets per page for better loading
  2. Use appropriate widget sizes
  3. Consider data refresh rates
  4. Test PDF exports before sharing

Maintaining report performance keeps your data accessible and responsive. Strategic widget placement and sizing helps pages load quickly, while considering refresh rates ensures data stays current.

Testing PDF exports before sharing prevents formatting issues in final deliverables.

Client Communication

  1. Include context with metrics
  2. Highlight key improvements
  3. Maintain consistent reporting periods

Clear communication transforms data into actionable insights.

Providing context helps clients understand metric importance, highlighting improvements demonstrates progress, and consistent reporting periods enable accurate trend analysis.

Troubleshooting

Common Issues

  • Widget sizing

    • The widgets have their own min/max height and width. Some minimums are in place to prevent the widget data from becoming unusable.

  • Page layout conflicts

    • Widgets are not allowed to overlap each other and they are not allowed to extend beyond the grid area.

  • PDF generation issues

    • The PDF process is complex and while problems are rare, you can always try your export again right away or contact support with the details of your issue if you do happen to have any issues with the PDF file.

  • Data loading delays

    • All data is designed to load quickly, however server demand can spike at times. These are usually temporary delays that go away very quickly as this system adapts. Data like GSC and GA4 have their own delays in the freshest data, a condition of the data provider (Google).

Support Resources

  • Help documentation is provided on-page with the Report Builder using the Help icon in the top right of the webpage.
  • Support can always be reached by contacting us
  • Community forums are available on /r/SEOLinkMap through reddit.

Advanced Features

Template Management

The Report Builder's template system gives you complete control over your reporting configurations.

You can save custom layouts for different reporting needs and build a library of configurations that match your workflow.

Export and import these configurations to share effective layouts between team members or quickly set up new client reports.

This flexibility lets you maintain consistent reporting structures while adapting to specific client requirements or reporting scenarios.

Data Integration

The Report Builder connects with multiple data sources to provide comprehensive SEO insights.

By combining data from different integrations, the system can generate complex metrics and analyses that aren't available in individual platforms.

These deeper insights emerge when multiple data sources work together, revealing patterns and opportunities that might otherwise remain hidden.

  • Google Analytics connection
  • Search Console metrics
  • IndexNow integration
  • Real-time updates

Further help available

I'm committed to helping you get the most from the Report Builder. If you need assistance using any feature, have special reporting requirements, or would like one-on-one guidance, please reach out to support.

I respond personally to ensure you have what you need to succeed with your reporting goals.