Keyword Management Guide

Keywords live on pages. Open a page in the visualization, enter the keyword with its search volume and difficulty, and the optimization strategies read them from there.

You can do that yourself with figures from whatever research tool you already use, or order the research as a service.

Accessing Keyword Management

The keyword management interface is available within the site visualization screen. You'll find it under the "Keywords" tab in the main navigation.

Manual Keyword Management

If you already have a keyword research tool, enter its numbers directly and skip the service.

Adding Keywords to Pages

To assign keywords to a page:

1. Select a page in the visualization interface
2. Click "Add New Keyword" in the page details modal
3. Enter the keyword and associated metrics

Understanding Keyword Metrics

Search Volume

This metric indicates monthly searches for your keyword. Enter values from your preferred keyword research tool. Higher volumes mean more potential traffic, but often come with increased competition.

Difficulty Score

Ranges from 0 to 100, indicating how challenging it is to rank for this keyword. Lower scores (closer to 0) suggest easier ranking opportunities, while higher scores (closer to 100) indicate more competitive terms.

Professional Keyword Research Service

The service exists for the case where you do not have the tools or the time to do the research yourself.

Expert Analysis Package ($300)

Built on 25+ years of SEO work, this service delivers a keyword opportunity analysis and a search intent map. We assess competition levels for realistic targeting while evaluating revenue potential across identified opportunities. The analysis concludes with specific implementation recommendations tailored to your site structure and business goals.

To access professional keyword research:

1. Select any page in your site structure
2. Click "Professional Keyword Research" in the page details modal
3. Review and confirm the service purchase

What The Keywords Feed

The keywords you assign are not just a record. When balanced optimization or content relevance runs against a page, it reads that page's keywords along with its links and its place in your site structure before it suggests anything.

That is the reason to keep them current. A page with nothing assigned gives those strategies less to work with.