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Digital PR

Digital PR earns links by getting your brand covered in online media. This Link Building method uses newsworthy content to attract reporters and secure backlinks from news sites, blogs, and industry publications.

Start by creating valuable content journalists want to share-data studies, expert tips, or trending stories in your field. Then reach out to reporters through HARO (Help a Reporter Out) or direct Influencer Outreach to media contacts. Build real relationships with journalists and learn what makes news in your industry to improve your pitch success rates over time.

This approach differs from Broken Link Building or Resource Page Outreach because it earns editorial links through genuine news value. Media coverage improves your Brand Mentions for better Reputation Management. These benefits extend beyond SEO metrics, bringing direct referral traffic and establishing your brand as a trusted industry source that others naturally want to cite and reference.

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Link Building

Link Building is the practice of acquiring external links from other websites that point back to your site, helping establish authority.

Link Equity

Link Equity represents how PageRank value gets divided and passed through each link on a donor page.

Density

Density refers to how often keywords and phrases appear throughout your content, typically measured as a percentage of total words.

Prominence

Prominence refers to the position and placement of keywords and important content within a webpage.

Dwell Time

Dwell Time refers to how long users spend on a page before going back to search results, though Google says this metric doesn't directly affect rankings.

SERP Features

SERP Features are special search result formats that appear beyond regular blue links, like featured snippets, knowledge panels, and image carousels.

Popular Articles

Topical Relevance

Topical relevance measures how well your content matches and sits adjacent to a specific topic.

CTR

CTR measures how often people click on your search result when they see it. You calculate it by dividing clicks by impressions.

Semantic Keywords

Semantic keywords are related words that mean the same thing as your main keyword

Pogosticking

Reducing pogosticking requires improving content relevance, page speed, and user experience to ensure visitors find what they're looking for on first click.

Body Content

Body content encompasses the main text and media within web pages that communicates your message to users and search engines.

Backlink Gap Analysis

Backlink gap analysis finds link opportunities by comparing your site's backlinks to those of your competitors.

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