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Gap Analysis

Gap analysis finds opportunities by comparing your site to competitors across key SEO metrics. This Competitor Analysis approach shows where rivals have advantages, helping you build a clear plan to close those gaps through better content, links, and optimization.

The method examines three main areas where competitors often outperform other sites. Keyword Gap Analysis uncovers valuable search terms you're missing from your Keyword Research. Backlink Gap Analysis finds sites that link to competitors but not to you. Content Gaps reveal topics and pages your rivals cover that you haven't addressed yet in your Content Audits.

These comparisons work best when combined as part of your overall Content Strategy and competitive research. Begin with SERP Competitor Mapping to find who really competes for your target keywords, then gather their performance data using SEO Tools. Each identified weakness becomes an opportunity to improve-transform competitor advantages into your action items for Content Planning and sustainable growth.

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How This SEO Knowledge Base Works

The pages in this section are structured as an interconnected knowledge graph, designed to be both comprehensive and easy to navigate:

  • Self-contained - Each page fully explains its concept, with links to background reading
  • Interconnected - Internal links show you how concepts relate and naturally connect
  • Layered depth - Start with broad overviews or dive straight into specific topics
  • Visual navigation - The linkmap above shows how the SEO structure fits together
  • Information-dense - No fluff or filler, just the information you need in as few words as possible

The goal is reference content that respects your time without sacrificing depth.

Recent Articles

Semantic Research

Semantic research finds related words and topics that help search engines understand your content beyond exact matches .

Content Audits

Content Audits review all the content on your site to see what works, what needs improvement, and what should be removed.

Influencer Outreach

Influencer Outreach connects your brand with people who have engaged audiences in your niche.

Keyword Gap Analysis

Keyword gap analysis finds valuable search terms your competitors rank for but you don't.

Analytics Tracking

Analytics Tracking collects data about how visitors use your site so you can measure performance and make better decisions.

Content Gaps

Content Gaps are topics your audience searches for that you haven't covered yet or areas where competitors rank but you don't.

Popular Articles

Topical Relevance

Topical relevance measures how well your content matches and sits adjacent to a specific topic.

CTR

CTR measures how often people click on your search result when they see it. You calculate it by dividing clicks by impressions.

Semantic Keywords

Semantic keywords are related words that mean the same thing as your main keyword

Backlink Gap Analysis

Backlink gap analysis finds link opportunities by comparing your site's backlinks to those of your competitors.

Pogosticking

Reducing pogosticking requires improving content relevance, page speed, and user experience to ensure visitors find what they're looking for on first click.

Body Content

Body content encompasses the main text and media within web pages that communicates your message to users and search engines.

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