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Competitive Content Analysis

Competitive content analysis studies what your rivals publish and how their pages perform in search. This Competitor Analysis method looks at their topics, formats, and Content Depth to learn why certain pages rank well and earn Backlinks.

Begin by finding top competitor pages through SERP Analysis for your main keywords. Check their Content Strategy by noting word counts, headings, use of Semantic Keywords, and visual elements like images or videos. Study how they organize Topic Clusters and Pillar Pages to build Topical Relevance around subjects that matter to their audience.

These insights guide your Content Planning and help shape your Editorial Calendar priorities. Apply what you learn to improve existing pages through smart Content Updates or create new pieces that fill Content Gaps you found. Rather than copying competitors, use this research to create better, more useful resources that serve user needs more effectively than what currently ranks.

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Content-Based Link Building

Content-based link building earns backlinks by creating resources that other sites want to reference.

Digital PR

Digital PR earns links by getting your brand covered in online media.

Link Building

Link Building is the practice of acquiring external links from other websites that point back to your site, helping establish authority.

Link Equity

Link Equity represents how PageRank value gets divided and passed through each link on a donor page.

Density

Density refers to how often keywords and phrases appear throughout your content, typically measured as a percentage of total words.

Prominence

Prominence refers to the position and placement of keywords and important content within a webpage.

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Topical Relevance

Topical relevance measures how well your content matches and sits adjacent to a specific topic.

Semantic Keywords

Semantic keywords are related words that mean the same thing as your main keyword

CTR

CTR measures how often people click on your search result when they see it. You calculate it by dividing clicks by impressions.

Backlink Gap Analysis

Backlink gap analysis finds link opportunities by comparing your site's backlinks to those of your competitors.

Pogosticking

Reducing pogosticking requires improving content relevance, page speed, and user experience to ensure visitors find what they're looking for on first click.

Body Content

Body content encompasses the main text and media within web pages that communicates your message to users and search engines.

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