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Competitor Analysis

Competitor Analysis is the process of studying your rivals' SEO strategies, content approaches, and market positioning to find opportunities and weaknesses in your own approach. This research helps you understand what works for your keywords and what gaps exist in the market. It also shows you how to make your content and SEO efforts stand out. Smart competitor research reveals both threats to address and opportunities to use for better search engine performance.

The process starts with comprehensive Gap Analysis to find areas where competitors beat you. This is followed by SERP Competitor Mapping to understand who ranks for your target keywords. Competitive Content Analysis looks at the topics, formats, and quality of content that performs well in your space. This helps you create better resources that can compete well.

Advanced competitor research focuses on link profiles and market positioning through Backlink Gap Analysis that shows linking opportunities you may have missed, and Keyword Gap Analysis that finds valuable terms your competitors rank for but you don't. Market Share Analysis gives the bigger picture of your competitive position and helps you decide which competitors to study most closely for maximum benefit.

Interactive SEOLinkMap

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How This SEO Knowledge Base Works

The pages in this section are structured as an interconnected knowledge graph, designed to be both comprehensive and easy to navigate:

  • Self-contained - Each page fully explains its concept, with links to background reading
  • Interconnected - Internal links show you how concepts relate and naturally connect
  • Layered depth - Start with broad overviews or dive straight into specific topics
  • Visual navigation - The linkmap above shows how the SEO structure fits together
  • Information-dense - No fluff or filler, just the information you need in as few words as possible

The goal is reference content that respects your time without sacrificing depth.

Recent Articles

Semantic Research

Semantic research finds related words and topics that help search engines understand your content beyond exact matches .

Content Audits

Content Audits review all the content on your site to see what works, what needs improvement, and what should be removed.

Influencer Outreach

Influencer Outreach connects your brand with people who have engaged audiences in your niche.

Keyword Gap Analysis

Keyword gap analysis finds valuable search terms your competitors rank for but you don't.

Analytics Tracking

Analytics Tracking collects data about how visitors use your site so you can measure performance and make better decisions.

Content Gaps

Content Gaps are topics your audience searches for that you haven't covered yet or areas where competitors rank but you don't.

Popular Articles

Topical Relevance

Topical relevance measures how well your content matches and sits adjacent to a specific topic.

CTR

CTR measures how often people click on your search result when they see it. You calculate it by dividing clicks by impressions.

Semantic Keywords

Semantic keywords are related words that mean the same thing as your main keyword

Backlink Gap Analysis

Backlink gap analysis finds link opportunities by comparing your site's backlinks to those of your competitors.

Pogosticking

Reducing pogosticking requires improving content relevance, page speed, and user experience to ensure visitors find what they're looking for on first click.

Body Content

Body content encompasses the main text and media within web pages that communicates your message to users and search engines.

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