Competitor Analysis

Competitor Analysis is the process of studying your rivals' SEO strategies, content approaches, and market positioning to find opportunities and weaknesses in your own approach. This research helps you understand what works for your keywords and what gaps exist in the market. It also shows you how to make your content and SEO efforts stand out. Smart competitor research reveals both threats to address and opportunities to use for better search engine performance.

The process starts with comprehensive Gap Analysis to find areas where competitors beat you. This is followed by SERP Competitor Mapping to understand who ranks for your target keywords. Competitive Content Analysis looks at the topics, formats, and quality of content that performs well in your space. This helps you create better resources that can compete well.

Advanced competitor research focuses on link profiles and market positioning through Backlink Gap Analysis that shows linking opportunities you may have missed, and Keyword Gap Analysis that finds valuable terms your competitors rank for but you don't. Market Share Analysis gives the bigger picture of your competitive position and helps you decide which competitors to study most closely for maximum benefit.