Pillar Pages
Pillar pages are long content pieces that act as the main hub for Topic Clusters strategy. These pages cover broad topics in detail and link to more specific subtopic content to help users find what they need.
The setup uses smart Internal Links to connect the pillar page to cluster content. Cluster pages link back to keep Link Equity flowing through the topic group, which needs good Content Planning to get the right Content Depth.
Good pillar pages improve Site Structure by making clear content paths that search engines can crawl easily. They work best as part of a bigger Content Strategy that matches what users want with the right content depth.