Robots.txt

Robots.txt is an exclusion standard that suggests certain URLs should not be visited by search engine crawlers, though this file serves as guidance rather than enforcement. Google could still index URLs listed in robots.txt if they discover those pages through other sources like Backlinks or Internal Links, without actually crawling the blocked page content.

To prevent pages from appearing in search results, it works better to let Google crawl the page and use noindex Meta Tags rather than blocking with robots.txt. The robots.txt file helps prevent crawling and data access that should probably be protected by stronger security measures anyway, supporting Crawlability control and Technical SEO management.

This file must be located at the exact root domain location to function properly, and has become the standard way to announce Sitemap locations to crawlers. While sitemap announcement goes beyond the original robots.txt standard, this practice is so commonly used that it functions as part of modern Implementation and Site Structure organization.

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Sitemap

Sitemaps give search engines a list of pages on your website, helping them find content more easily during crawling.

Link Velocity

Link velocity tracks how fast a website gains or loses backlinks over time and is used to find patterns that look natural or artificial

Content Depth

Content depth shows how well a page covers its topic with detailed analysis instead of basic facts.

Semantic Markup

Semantic markup uses HTML tags that describe what content means, not just how it looks.

Jumplinks

Jumplinks are clickable links that take users directly to specific sections within the same page, using anchor tags like "#section-name" added to your URL.

Reporting Dashboards

Reporting dashboards are key tools for SEO providers to show clients what their money is buying. These visual summaries pull together important data.

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Topical Relevance

Topical relevance measures how well your content matches and sits adjacent to a specific topic.

Semantic Keywords

Semantic keywords are related words that mean the same thing as your main keyword

Backlink Gap Analysis

Backlink gap analysis finds link opportunities by comparing your site's backlinks to those of your competitors.

CTR

CTR measures how often people click on your search result when they see it. You calculate it by dividing clicks by impressions.

Body Content

Body content encompasses the main text and media within web pages that communicates your message to users and search engines.

Pogosticking

Reducing pogosticking requires improving content relevance, page speed, and user experience to ensure visitors find what they're looking for on first click.

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