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Search Volume

Search volume shows how many people search for keywords each month. This number helps SEO pros understand topic demand and guides Keyword Research choices for content planning and site optimization.

Beginners chase the highest volume words without checking Competition levels, which wastes time on impossible rankings. New sites should pick high volume terms with competition under 10, while older sites can handle their best current competition score plus 10 points max.

Homepage and main pages can ignore competition limits since they get the most Link Equity from Internal Links. Smart keyword plans balance volume with winnable competition through Long Tail research, Intent Analysis, and Semantic Research methods.

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Backlink Gap Analysis

Backlink gap analysis finds link opportunities by comparing your site's backlinks to those of your competitors.

SERP Competitor Mapping

SERP competitor mapping finds who actually competes with you in search results for your target keywords.

Site Structure

Site Structure refers to how you organize and connect pages on your website to create clear paths for users and search engines.

Intent Analysis

Intent analysis studies what searchers really want when they type keywords by looking at current search results and user behavior.

Gap Analysis

Gap analysis finds opportunities by comparing your site to competitors across key SEO metrics.

Competitor Analysis

Competitor Analysis is the process of studying your rivals' SEO strategies, content approaches, and market positioning to find opportunities and weaknesses.

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Topical Relevance

Topical relevance measures how well your content matches and sits adjacent to a specific topic.

Body Content

Body content encompasses the main text and media within web pages that communicates your message to users and search engines.

Anchors

Anchors serve as the foundation for how search engines discover, crawl, and understand the relationships between different pieces of content across the web.

Internal Links

Internal links connect pages within your website to help users and search engines navigate your content.

Clicks

Clicks represent user interactions with search results and website elements

Anchor Text

Anchor text is the clickable words in a link that tell people what they will find when they click the link.

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