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Content Audits

Content Audits review all the content on your site to see what works, what needs improvement, and what should be removed. This Content Strategy practice helps you make smart decisions about Content Updates and find Content Gaps where you're missing topics.

You start by listing every page and gathering data from SEO Tools like traffic numbers, rankings, Backlinks, and User Signals such as Bounce Rate and Dwell Time. Next, you check each page for Content Depth, Freshness, Topical Relevance, and whether it matches User Intent Matching based on what searchers actually want. Then you group content into keep, update, merge, or delete categories.

Good audits inform your Content Planning and Editorial Calendar by showing which pages need work first. They reveal chances to build better Topic Clusters and strengthen Pillar Pages by adding Internal Links between related content. Run audits every six months or when traffic drops to keep your content strong.

Interactive SEOLinkMap

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How This SEO Knowledge Base Works

The pages in this section are structured as an interconnected knowledge graph, designed to be both comprehensive and easy to navigate:

  • Self-contained - Each page fully explains its concept, with links to background reading
  • Interconnected - Internal links show you how concepts relate and naturally connect
  • Layered depth - Start with broad overviews or dive straight into specific topics
  • Visual navigation - The linkmap above shows how the SEO structure fits together
  • Information-dense - No fluff or filler, just the information you need in as few words as possible

The goal is reference content that respects your time without sacrificing depth.

Recent Articles

Semantic Research

Semantic research finds related words and topics that help search engines understand your content beyond exact matches .

Influencer Outreach

Influencer Outreach connects your brand with people who have engaged audiences in your niche.

Keyword Gap Analysis

Keyword gap analysis finds valuable search terms your competitors rank for but you don't.

Analytics Tracking

Analytics Tracking collects data about how visitors use your site so you can measure performance and make better decisions.

Content Gaps

Content Gaps are topics your audience searches for that you haven't covered yet or areas where competitors rank but you don't.

HARO (Help a Reporter Out)

HARO connects journalists seeking expert quotes with sources who can provide them.

Popular Articles

Topical Relevance

Topical relevance measures how well your content matches and sits adjacent to a specific topic.

CTR

CTR measures how often people click on your search result when they see it. You calculate it by dividing clicks by impressions.

Semantic Keywords

Semantic keywords are related words that mean the same thing as your main keyword

Backlink Gap Analysis

Backlink gap analysis finds link opportunities by comparing your site's backlinks to those of your competitors.

Pogosticking

Reducing pogosticking requires improving content relevance, page speed, and user experience to ensure visitors find what they're looking for on first click.

Body Content

Body content encompasses the main text and media within web pages that communicates your message to users and search engines.

Other Categories

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