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Keyword Gap Analysis

Keyword gap analysis finds valuable search terms your competitors rank for but you don't. This Gap Analysis method uncovers missed Search Volume by comparing which keywords drive traffic to competing sites versus your own.

Start by using Competitor Analysis to find who ranks above you for your target terms. Then use SEO Tools to pull their ranking keywords and compare them with your Keyword Research data. When competitors rank well for keywords where you're absent, you've found gaps worth filling through new Content Strategy or page optimization.

This research pairs perfectly with Backlink Gap Analysis and Content Gaps to build your complete competitive plan. Target keywords that match your current Topic Clusters first, especially those with clear User Intent Matching opportunities. These missing keywords often point to needed Pillar Pages or show where your site lacks depth in important topic areas, helping you prioritize your Content Planning efforts.

SEOLinkMap provides keyword gap analysis within our Competitor Research tool, analyzing the competitive landscape for specific search queries. This integration reveals not just which keywords competitors rank for, but the actual content gaps preventing you from competing for valuable search traffic.

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How This SEO Knowledge Base Works

The pages in this section are structured as an interconnected knowledge graph, designed to be both comprehensive and easy to navigate:

  • Self-contained - Each page fully explains its concept, with links to background reading
  • Interconnected - Internal links show you how concepts relate and naturally connect
  • Layered depth - Start with broad overviews or dive straight into specific topics
  • Visual navigation - The linkmap above shows how the SEO structure fits together
  • Information-dense - No fluff or filler, just the information you need in as few words as possible

The goal is reference content that respects your time without sacrificing depth.

Recent Articles

Analytics Tracking

Analytics Tracking collects data about how visitors use your site so you can measure performance and make better decisions.

Content Gaps

Content Gaps are topics your audience searches for that you haven't covered yet or areas where competitors rank but you don't.

HARO (Help a Reporter Out)

HARO connects journalists seeking expert quotes with sources who can provide them.

Position Tracking

Position Tracking means watching where your website ranks in Google search results for your target keywords over time.

Resource Page Outreach

Resource Page Outreach targets pages that list helpful links and tools for a specific topic.

Content Planning

Content Planning maps out what content you'll create, when you'll publish it, and how it fits your SEO goals.

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Topical Relevance

Topical relevance measures how well your content matches and sits adjacent to a specific topic.

Semantic Keywords

Semantic keywords are related words that mean the same thing as your main keyword

CTR

CTR measures how often people click on your search result when they see it. You calculate it by dividing clicks by impressions.

Backlink Gap Analysis

Backlink gap analysis finds link opportunities by comparing your site's backlinks to those of your competitors.

Body Content

Body content encompasses the main text and media within web pages that communicates your message to users and search engines.

Pogosticking

Reducing pogosticking requires improving content relevance, page speed, and user experience to ensure visitors find what they're looking for on first click.

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