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Bounce Rate

Bounce rate measures the percentage of visitors who leave your website after viewing only one page. A visitor "bounces" when they land on a page and exit without clicking any links, scrolling significantly, or taking other actions that register as engagement. High bounce rates can signal that visitors didn't find what they expected or that the page failed to engage them.

Several factors influence bounce rate including page load speed, content quality, and how well the page matches visitor expectations. Site Speed affects bounce rate since slow-loading pages cause visitors to leave before content appears. User Intent Matching helps reduce bounce rate by ensuring your content actually answers what people searched for.

Bounce rate connects to other user behavior metrics that search engines may consider. Unlike CTR, which measures clicks from search results, bounce rate measures what happens after visitors arrive. Dwell Time and bounce rate often correlate - pages with high bounce rates typically have short dwell times. These metrics combine as User Signals that may indicate content quality and user satisfaction.

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How This SEO Knowledge Base Works

The pages in this section are structured as an interconnected knowledge graph, designed to be both comprehensive and easy to navigate:

  • Self-contained - Each page fully explains its concept, with links to background reading
  • Interconnected - Internal links show you how concepts relate and naturally connect
  • Layered depth - Start with broad overviews or dive straight into specific topics
  • Visual navigation - The linkmap above shows how the SEO structure fits together
  • Information-dense - No fluff or filler, just the information you need in as few words as possible

The goal is reference content that respects your time without sacrificing depth.

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Competition

Competition shows how hard it is to rank for keywords based on other sites already targeting those terms.

SERP Analysis

SERP Analysis means looking at Google search results for your keywords to see which sites rank first and why they win.

SERP Volatility

When volatility is high, you see websites jumping up and down in rankings more often than usual.

Long Tail

Long tail keywords are longer, specific phrases that people search for when they know exactly what they want.

Algorithm Updates

Algorithm updates create wide ranking chaos where existing positions shuffle randomly across search results.

Ranking Factors

Ranking factors are signals search engines use to decide page positions in search results, though Google does not publish a clear list of what these are.

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Topical Relevance

Topical relevance measures how well your content matches and sits adjacent to a specific topic.

Semantic Keywords

Semantic keywords are related words that mean the same thing as your main keyword

Backlink Gap Analysis

Backlink gap analysis finds link opportunities by comparing your site's backlinks to those of your competitors.

CTR

CTR measures how often people click on your search result when they see it. You calculate it by dividing clicks by impressions.

Pogosticking

Reducing pogosticking requires improving content relevance, page speed, and user experience to ensure visitors find what they're looking for on first click.

Body Content

Body content encompasses the main text and media within web pages that communicates your message to users and search engines.

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