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Schema Markup

Schema markup adds structured data to web pages that helps search engines 'understand' content context and meaning beyond basic HTML. This code uses standardized vocabulary from Schema.org to label different types of content like products, events, reviews, and organizations, making it easier for search engines to read and use page information.

Adding schema involves using JSON-LD, microdata, or RDFa code to pages, with JSON-LD being Google's preferred method. Schema markup works with Semantic Markup to provide clear content structure and supports Technical SEO with Structured Data Testing validation.

Schema markup can trigger Featured Snippets and rich results in search engines, though adding it does not guarantee these enhancements. This approach connects with Implementation strategies and helps search engines better understand Site Structure and content relationships.

While Schema does not directly affect organic position, it is used to help inform SERP Features that also exist on SERP pages. SERP Features can put you on the first page before organic rank puts you on the first page.

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Robots.txt

Robots.txt is an exclusion standard that suggests certain URLs should not be visited by search engine crawlers, though this file serves as guidance not law

Sitemap

Sitemaps give search engines a list of pages on your website, helping them find content more easily during crawling.

Link Velocity

Link velocity tracks how fast a website gains or loses backlinks over time and is used to find patterns that look natural or artificial

Content Depth

Content depth shows how well a page covers its topic with detailed analysis instead of basic facts.

Semantic Markup

Semantic markup uses HTML tags that describe what content means, not just how it looks.

Jumplinks

Jumplinks are clickable links that take users directly to specific sections within the same page, using anchor tags like "#section-name" added to your URL.

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Topical Relevance

Topical relevance measures how well your content matches and sits adjacent to a specific topic.

Semantic Keywords

Semantic keywords are related words that mean the same thing as your main keyword

Backlink Gap Analysis

Backlink gap analysis finds link opportunities by comparing your site's backlinks to those of your competitors.

CTR

CTR measures how often people click on your search result when they see it. You calculate it by dividing clicks by impressions.

Body Content

Body content encompasses the main text and media within web pages that communicates your message to users and search engines.

Pogosticking

Reducing pogosticking requires improving content relevance, page speed, and user experience to ensure visitors find what they're looking for on first click.

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