Content Strategy
Content strategy covers creation, architecture, and lifecycle management of your content. Content Planning defines what content to create and when. Editorial Calendar schedules content creation and publication. Content Audits review existing content to find what works and what needs improvement.
Smart content architecture connects focused pieces to cover broader topics from multiple angles. Topic Clusters group related content around main themes. Pillar Pages serve as comprehensive hubs that connect to supporting content. Content Gaps reveal missing angles or topics in your content architecture.
Effective content strategy includes ongoing lifecycle management. Content Updates keep information fresh and accurate over time. User Intent Matching ensures each piece answers what people actually search for at different stages of their journey.