Internal Links

Internal links connect pages within your website to help users and search engines navigate your content. These links pass authority between pages and show search engines which pages are most important. Good internal linking makes your site easier to crawl and helps visitors find related information.

The link text you use matters for both users and search engines. Anchor Text should clearly describe the page you're linking to. Clean URL Structure makes your links more readable and trustworthy for both visitors and bots.

Search engines follow internal links to discover and index your content. Strong internal linking improves Crawlability by creating clear paths between pages. Sites with complex filtering systems need careful Faceted Navigation to avoid creating too many similar pages. Topic Clusters use internal links to group related content and build topical authority around key subjects.