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Dwell Time

Dwell Time refers to how long users spend on a page before going back to search results, though Google says this metric doesn't directly affect rankings. The term became popular in SEO talks as a way to describe user behavior, but it's more industry slang than a real ranking factor. Many SEO pros use "dwell time" to discuss user actions rather than a pure elapsed time.

Google does track user activities and interactions on websites through various signals, but not the simple time-on-page metric that "dwell time" suggests. Real User Signals include clicks, scrolling, and engagement actions rather than passive time tracking. These patterns differ from Bounce Rate and Pogosticking, which also involve specific user actions rather than time duration.

Smart SEO providers know that user engagement matters more than time spent on a page. Better content quality, page speed, and User Intent Matching creates good user experiences that naturally lead to positive engagement signals.

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How This SEO Knowledge Base Works

The pages in this section are structured as an interconnected knowledge graph, designed to be both comprehensive and easy to navigate:

  • Self-contained - Each page fully explains its concept, with links to background reading
  • Interconnected - Internal links show you how concepts relate and naturally connect
  • Layered depth - Start with broad overviews or dive straight into specific topics
  • Visual navigation - The linkmap above shows how the SEO structure fits together
  • Information-dense - No fluff or filler, just the information you need in as few words as possible

The goal is reference content that respects your time without sacrificing depth.

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Competition

Competition shows how hard it is to rank for keywords based on other sites already targeting those terms.

SERP Analysis

SERP Analysis means looking at Google search results for your keywords to see which sites rank first and why they win.

SERP Volatility

When volatility is high, you see websites jumping up and down in rankings more often than usual.

Long Tail

Long tail keywords are longer, specific phrases that people search for when they know exactly what they want.

Algorithm Updates

Algorithm updates create wide ranking chaos where existing positions shuffle randomly across search results.

Ranking Factors

Ranking factors are signals search engines use to decide page positions in search results, though Google does not publish a clear list of what these are.

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Topical Relevance

Topical relevance measures how well your content matches and sits adjacent to a specific topic.

Semantic Keywords

Semantic keywords are related words that mean the same thing as your main keyword

Backlink Gap Analysis

Backlink gap analysis finds link opportunities by comparing your site's backlinks to those of your competitors.

CTR

CTR measures how often people click on your search result when they see it. You calculate it by dividing clicks by impressions.

Pogosticking

Reducing pogosticking requires improving content relevance, page speed, and user experience to ensure visitors find what they're looking for on first click.

Body Content

Body content encompasses the main text and media within web pages that communicates your message to users and search engines.

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