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Nofollow/Dofollow

Dofollow is the natural default state of all web links that pass Link Equity between pages. Search engines follow these links to find content and share link juice through Internal Links and Backlinks.

Nofollow blocks Link Building value from moving through specific links, though a little may slip through. This exclusion tool works in Robots.txt files, Meta Tags, link attributes, and HTTP headers to control search engine crawling behavior.

Google recognizes three nofollow variations in link tags: standard nofollow for untrusted links, "ugc" for user-generated content like comments, and "sponsored" for paid partnerships. Webmasters pick the right attribute to tell Google exactly what type of link they're dealing with.

Interactive SEOLinkMap

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How This SEO Knowledge Base Works

The pages in this section are structured as an interconnected knowledge graph, designed to be both comprehensive and easy to navigate:

  • Self-contained - Each page fully explains its concept, with links to background reading
  • Interconnected - Internal links show you how concepts relate and naturally connect
  • Layered depth - Start with broad overviews or dive straight into specific topics
  • Visual navigation - The linkmap above shows how the SEO structure fits together
  • Information-dense - No fluff or filler, just the information you need in as few words as possible

The goal is reference content that respects your time without sacrificing depth.

Recent Articles

SERP Volatility

When volatility is high, you see websites jumping up and down in rankings more often than usual.

Long Tail

Long tail keywords are longer, specific phrases that people search for when they know exactly what they want.

Algorithm Updates

Algorithm updates create wide ranking chaos where existing positions shuffle randomly across search results.

Ranking Factors

Ranking factors are signals search engines use to decide page positions in search results, though Google does not publish a clear list of what these are.

Ranking and SERP

Understanding search results helps you improve your website's visibility.

Meta Tags

Meta tags give information about web pages to browsers and search engines, with title tags still important for rankings while description tags have lost value

Popular Articles

Topical Relevance

Topical relevance measures how well your content matches and sits adjacent to a specific topic.

Semantic Keywords

Semantic keywords are related words that mean the same thing as your main keyword

Backlink Gap Analysis

Backlink gap analysis finds link opportunities by comparing your site's backlinks to those of your competitors.

CTR

CTR measures how often people click on your search result when they see it. You calculate it by dividing clicks by impressions.

Body Content

Body content encompasses the main text and media within web pages that communicates your message to users and search engines.

Pogosticking

Reducing pogosticking requires improving content relevance, page speed, and user experience to ensure visitors find what they're looking for on first click.

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