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HARO (Help a Reporter Out)

HARO connects journalists seeking expert quotes with sources who can provide them. This Link Building platform earns Backlinks from news sites and blogs when reporters use your quotes in their published articles.

You sign up for HARO and receive daily emails with journalist queries across different topics. When you see a query that matches your expertise, you respond quickly with a helpful quote or insight. If the journalist uses your response, they typically include a link back to your site along with your name and credentials in their article.

This method builds high-quality Link Equity from authoritative news sites that are hard to reach through other Link Building tactics. Success depends on responding fast since journalists work on tight deadlines and often pick the first few good responses. The key is providing genuinely useful quotes rather than promotional pitches, which works well alongside Influencer Outreach and Digital PR strategies that build Author Authority.

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How This SEO Knowledge Base Works

The pages in this section are structured as an interconnected knowledge graph, designed to be both comprehensive and easy to navigate:

  • Self-contained - Each page fully explains its concept, with links to background reading
  • Interconnected - Internal links show you how concepts relate and naturally connect
  • Layered depth - Start with broad overviews or dive straight into specific topics
  • Visual navigation - The linkmap above shows how the SEO structure fits together
  • Information-dense - No fluff or filler, just the information you need in as few words as possible

The goal is reference content that respects your time without sacrificing depth.

Recent Articles

Position Tracking

Position Tracking means watching where your website ranks in Google search results for your target keywords over time.

Resource Page Outreach

Resource Page Outreach targets pages that list helpful links and tools for a specific topic.

Content Planning

Content Planning maps out what content you'll create, when you'll publish it, and how it fits your SEO goals.

Broken Link Building

Broken Link Building finds dead links on other websites and suggests your content as a fix.

Competition

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SERP Analysis

SERP Analysis means looking at Google search results for your keywords to see which sites rank first and why they win.

Popular Articles

Topical Relevance

Topical relevance measures how well your content matches and sits adjacent to a specific topic.

Semantic Keywords

Semantic keywords are related words that mean the same thing as your main keyword

CTR

CTR measures how often people click on your search result when they see it. You calculate it by dividing clicks by impressions.

Backlink Gap Analysis

Backlink gap analysis finds link opportunities by comparing your site's backlinks to those of your competitors.

Pogosticking

Reducing pogosticking requires improving content relevance, page speed, and user experience to ensure visitors find what they're looking for on first click.

Body Content

Body content encompasses the main text and media within web pages that communicates your message to users and search engines.

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