Content Planning

Content Planning maps out what content you'll create, when you'll publish it, and how it fits your SEO goals. This Content Strategy component helps you organize resources and align content with User Intent Matching to meet what searchers actually want.

You start by doing Keyword Research to find topics your audience searches for. Next, you identify Content Gaps where competitors rank but you don't, and plan how Topic Clusters and Pillar Pages will work together. Then you build an Editorial Calendar that schedules when each piece goes live and who creates it.

Good planning ensures your content supports Topical Relevance by covering subjects in depth rather than random topics. It guides Content Updates by showing which old content needs refreshing to stay current. Planning also connects to Content Audits that review what already exists so you don't duplicate efforts or miss chances to improve Content Depth.

Interactive SEOLinkMap

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How This SEO Knowledge Base Works

The pages in this section are structured as an interconnected knowledge graph, designed to be both comprehensive and easy to navigate:

  • Self-contained - Each page fully explains its concept, with links to background reading
  • Interconnected - Internal links show you how concepts relate and naturally connect
  • Layered depth - Start with broad overviews or dive straight into specific topics
  • Visual navigation - The linkmap above shows how the SEO structure fits together
  • Information-dense - No fluff or filler, just the information you need in as few words as possible

The goal is reference content that respects your time without sacrificing depth.

Recent Articles

Broken Link Building

Broken Link Building finds dead links on other websites and suggests your content as a fix.

Competition

Competition shows how hard it is to rank for keywords based on other sites already targeting those terms.

SERP Analysis

SERP Analysis means looking at Google search results for your keywords to see which sites rank first and why they win.

SERP Volatility

When volatility is high, you see websites jumping up and down in rankings more often than usual.

Long Tail

Long tail keywords are longer, specific phrases that people search for when they know exactly what they want.

Algorithm Updates

Algorithm updates create wide ranking chaos where existing positions shuffle randomly across search results.

Popular Articles

Topical Relevance

Topical relevance measures how well your content matches and sits adjacent to a specific topic.

Semantic Keywords

Semantic keywords are related words that mean the same thing as your main keyword

CTR

CTR measures how often people click on your search result when they see it. You calculate it by dividing clicks by impressions.

Backlink Gap Analysis

Backlink gap analysis finds link opportunities by comparing your site's backlinks to those of your competitors.

Body Content

Body content encompasses the main text and media within web pages that communicates your message to users and search engines.

Pogosticking

Reducing pogosticking requires improving content relevance, page speed, and user experience to ensure visitors find what they're looking for on first click.

Other Categories

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