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Position Tracking

Position Tracking means watching where your website ranks in Google search results for your target keywords over time. You track if your pages move up or down in the rankings to see if your SEO work is paying off. This helps you measure your SEO Tools success and spot when Algorithm Updates affect your site rankings.

Good Position Tracking requires checking your rankings regularly to catch changes early. You need to monitor both your main keywords and long-tail phrases to get the full picture of your Visibility Metrics performance. Many sites use Reporting Dashboards to track these changes and measure their KPI Tracking goals over time.

Position Tracking data helps you make smart choices about your Content Strategy and Keyword Research focus. When you see rankings drop, you can check if SERP Volatility is causing site-wide changes or if you need to fix specific page issues. This data works best when combined with SERP Analysis to understand what competitors are doing to beat your rankings and plan your next moves.

Interactive SEOLinkMap

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How This SEO Knowledge Base Works

The pages in this section are structured as an interconnected knowledge graph, designed to be both comprehensive and easy to navigate:

  • Self-contained - Each page fully explains its concept, with links to background reading
  • Interconnected - Internal links show you how concepts relate and naturally connect
  • Layered depth - Start with broad overviews or dive straight into specific topics
  • Visual navigation - The linkmap above shows how the SEO structure fits together
  • Information-dense - No fluff or filler, just the information you need in as few words as possible

The goal is reference content that respects your time without sacrificing depth.

Recent Articles

Resource Page Outreach

Resource Page Outreach targets pages that list helpful links and tools for a specific topic.

Content Planning

Content Planning maps out what content you'll create, when you'll publish it, and how it fits your SEO goals.

Broken Link Building

Broken Link Building finds dead links on other websites and suggests your content as a fix.

Competition

Competition shows how hard it is to rank for keywords based on other sites already targeting those terms.

SERP Analysis

SERP Analysis means looking at Google search results for your keywords to see which sites rank first and why they win.

SERP Volatility

When volatility is high, you see websites jumping up and down in rankings more often than usual.

Popular Articles

Topical Relevance

Topical relevance measures how well your content matches and sits adjacent to a specific topic.

Semantic Keywords

Semantic keywords are related words that mean the same thing as your main keyword

CTR

CTR measures how often people click on your search result when they see it. You calculate it by dividing clicks by impressions.

Backlink Gap Analysis

Backlink gap analysis finds link opportunities by comparing your site's backlinks to those of your competitors.

Pogosticking

Reducing pogosticking requires improving content relevance, page speed, and user experience to ensure visitors find what they're looking for on first click.

Body Content

Body content encompasses the main text and media within web pages that communicates your message to users and search engines.

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