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Content Gaps

Content Gaps are topics your audience searches for that you haven't covered yet or areas where competitors rank but you don't. This Content Strategy concept helps you find missing opportunities that could bring more traffic if you created content about them.

You find gaps through Content Audits that show what you have now, then use Keyword Research and Competitor Analysis to see what's missing. Look for keywords competitors rank for that you skip, questions your audience asks that you don't answer, and holes in your Topic Clusters where supporting content would help your Pillar Pages perform better.

Once you spot gaps, add them to your Content Planning and Editorial Calendar to create content that fills the holes. Make sure new content matches User Intent Matching by giving searchers what they actually want rather than just targeting keywords. Good gap analysis reveals quick wins where small efforts bring big traffic gains.

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The pages in this section are structured as an interconnected knowledge graph, designed to be both comprehensive and easy to navigate:

  • Self-contained - Each page fully explains its concept, with links to background reading
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The goal is reference content that respects your time without sacrificing depth.

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